Pr internetka. Abstracts.

PR internetka. Abstracts.

site Corporate ogolaanaya urur si ay u helaan news a dabacsan oo lacag la'aan ah iyo dib u soo ceshano macluumaadka aan dhex-, caawiyo si ay u sameeyaan iyo xoojinta brand shirkadda ee image iyo si ay u fuliyaan PR-tallaabo.

Thanks to goobta, aad si deg deg ah xal u heli karo dhibaatada of formation of dad daacad ah mashaariicda Internet, si ay u saamayn.

Goobta ayaa interactive, kaas oo kuu ogolaanaya in aad si aad u hesho jawaab-celin, si ku filan u falanqeeyaan xaaladda iyo wax ka qabashada haddii loo baahdo.

Internet The waa hab elektaroonik ah oo wada xiriir oo uu leeyahay faaidooyin badan oo kale oo siyaabo of mass communication oo ku jira iman kara weyn u tahay horumarka dheeraad ah oo PR ee shabakadda.

publications Saamaynta Degaanka publications online la mid saameyn ku meelaynta publications ee saxaafadda print ah. faa'iidooyinka ka mid ah dhiirrigelinta this waa in aad u dheer (suurto gal joogto ah) helitaanka articles in goobta archive ah.

PR-hawlaha Internet-ka waa in la xurmayn ka mid baakada of tallaabooyin loogu talagalay saxo ama dayactirka ku PR-xaalada asalka ah, iyo in ay waafaqsan guud PR-hawlaha shirkadda.

PR-takhasus waa in si joogto ah baaritaan image ah ee internetka, iyo si ay u qiimeeyaan wax ku oolnimada olole advertising ah ka dib markii la mid ah.

Waxaa lagama maarmaan ah in ay doortaan habab ku haboon ee kor u qaadista online, taas oo ku xidhan miisaaniyadda, beegsadaan dhagaystayaasha, ujeedooyinka shirkadda, aqoonsiga shirkadaha, anshaxa, iyo arrimo kale oo keeni takhasus shaqo.

Halavan Ya

image ururka

Isku dayo la sameeyey si saynisyahano in la isu geeyo dhammaan dhinacyada image ee qeexidda caadi ah iyo si sax ah, inuu fikradda dhamaystiran ayaa weli aan ku guulaysan. Maxaa yeelay, qeexitaankan lahaa inay tixgeliyaan jiritaanka arrimo maskaxda iyo koox ka mid ah formation, doorka jilayaasha Abuurkiisa. Isla mar ahaantaana la gaaro guusha koox walba diirada u gaar ah.

In this article, ereyga "image shirkadaha" waa in la fahamsan yahay joogta ah ee dhammaan waxyaalaha aasaaska ah ee isgaadhsiin arag ah, baahinta fikradda guud ee aasaasiga ah oo ku saabsan shirkadda iyo in la abuuro jawaab wanaagsan, taas oo kordhinaysa heerka kalsoonida macaamiisha iyo la-hawlgalayaasha in shirkadda.

Muhiim u ah fahamka nuxurka sanamkii shirkadaha waa su'aasha ah ee ay qaab-dhismeedka. Waxay leedahay qaab jaranjaro (eeg. Jaantuska 1.1). heer kasta waxay leedahay saameyn ku block ku xiga sare. mudnaanta darajayn waa sababta oo ah mid ka mid ah xubno heer lagu gartaa darajooyinka kala duwan ee muhiimadda ay leedahay in shaqsiyaadka kala duwan.

Jaantuska 1.1 - image Corporate Model A. Chumikova

model kale sanamkii shirkadaha dhismaha ayaa lagu muujiyay in Jaantuska 1.2. Xaaladdan oo kale, loo qoondeeyey afarta cunsur dastuurka: image aasaasi ah, image gudaha iyo dibadda, image la xiriira. Waxaa ugu muhiimsan waa halkan shayga ugu horeeya - image salka. Ka dib oo dhan, waxaa ay hubisaa in abuurka, horumarinta iyo ilaalinta ee image fiican ee shirkadda. dhammaan qaybaha kale ee la dhisay ay ku salaysan.

Jaantuska 1.2 - Model for image shirkadaha B.Dzhi

image ee ururka waxaa laga yaabaa in wax yar ka duwan kooxaha bulshada kala duwan, sababtoo ah dhaqanka doonayo ee kooxahan ee la xiriirta ururka kala duwanaan karaan. Si arrintan loo sameeyo, waxaad u baahan tahay inay tixgeliyaan qaybaha dhagaystayaasha sida:

a) macaamiisha;

b) shaqaalaha;

c) beesha caalamka,

g) bulshada deegaanka;

d) Wada-hawlgalayaasha,

e) Qaab-dhismeedka Dawladda;

g) hay'adaha aan dawliga ahayn;

iyo) bulshada dhaqaale.

Ururka ayaa isla gartay in loo karaa siyaabo kala duwan (ama doonaya in ay aragtida gaar ah) maal, hay'adaha gobolka, degaanka iyo dadweynaha caalamiga ah. Tusaale ahaan, loogu talagalay dadweynaha guud ka doorteen jagada qaranka rayidka ah ee shirkadda. Waayo, bulshada caalamka waxa ay noqon muwaadiniinta shirkadaha dunida shirkadaha caalamiga ah. " Affiliate muhiim booska sare ee tartan rasmi ah. Avv The fikrado ku saabsan ururka of kooxaha bulshada ee kala duwan waxay abuurtaa matalaad guud iyo Ogolow in ururka dheeraad ah.

Waa arrin aad u muhiim ah in la qeybta bulshada kasta shaqeeyaan. Waaya aragnimada aan, haddii aadan galo xiriirka ay la mid iyaga ka mid, in miyir ah mass ee kooxdan soo dhisi doono ay goob soocayo. Waxa uu noqonayaa mid caqabad garab hirgelinta xiga ee macluumaadka.

Sidaas daraaddeed, in gabagabada, waxaan la soco soo socda. image ee wajiyo badan, formation a duugan leh hannaanka ka mid ah guryaha firfircoon. Ka shaqeynta on laisla u baahan tahay in ay si cad iyo inay tixgeliyaan waxyaalaha dhismaha of kasta oo ka mid ah kooxaha bulshada.

1. Sokhin, I. Categories image shirkadaha shirkadda / I. ku Sokhin // Advertology.Ru - 2005 - [khayraadka elektarooniga ah]. - magazine koranto / yahan-Holding - M:. Hooseysa Kislovskiy. . Lane 3, 1999 - Access: http://advertology.ru/article16598.htm
2. Chumikov, Xiriirka Dadweynaha AN: Aragtida iyo Practice [Text] / AN Chumikov, M. Bocharov. - M:. Delo, 2006. - 552 p.
3. Gordin, I. Image ururka sida wax maareynta / Gordin // Laboratory of advertising, suuq-geynta iyo PR. - 2007 - № 1 (50) [khayraadka Electronic]. - Electronic Journal / yahan-Holding - M:. Hooseysa Kislovskiy. . Lane 3, 1998 - Access: http://www.advlab.ru/articles/article565.htm
4. G, iyo B. image ee shirkadda. Qorshaynta, formation, horumarinta [Text] / B. G - SPb:. Daabacaadda guriga "Peter", 2000. - 224 p.

Halavan Ya