Caafimaadka, Joojinta sigaarka
Sigaarka Good ee Russia
markii ugu horeysay ka dib bilawga ah ee tubaakada iyo biibiile sigaarka ahaa moodada iyo isbeddel fiican, laakiin marka manufactory saaray durdur, sigaarka loo aaneeyey inay u caado xun oo aad u xun. Iyada oo u dooda anti-sigaarka iyo soo maray qaar ka mid ah guul dhalinyarada dhexdooda, "qiime ah" ku soo wajahan ka isboortiga iyo madadaalada kale ee aan dhib lahayn, sigaarka weli waa ku xigeenka caalamiga ah ee ku dhow caalamka oo dhan.
A yar oo taariikh
Waxaa oo dhan bilowday ka dib markii la ogaaday warshad fudud gacan bir ah Indians North American. Marka hore, waxay u isticmaalay in ay qaadka, laakiin goor dambe bartay ku duudduubay caleemaha iyo neefsatid qiiqa sambabbada. Sidaa daraadeed waxaa la Been abuurtay sigaarka marka hore.
Ka dib markii faafinta oo baaxad weyn oo ay qaaradood tubaakada iyo taagayo ay noqon raaxo ah oo sigaarka wanaagsan. Oo ay la socdaan oo ay caan ku koray iyo tartanka, siday u kala horreeyaan, iyo noocyo kala duwan oo soo saarka. Saarka ayaa isku dayaya inuu soo jiito oo soo jiidan view macaamiisha, dhadhanka iyo tayada kale ee waxyaabaha ay.
By isticmaalka tubaakada waxay leedahay ninna bayaan ugu baaqaysaa, hase ahaatee tirada dadka sigaarka cabba, wada jir ah ula tirada iibka sigaarka waxaa si joogto ah u koraya. Maqaalkani waxa uu isku dayi doonaa in aan ka jawaabo su'aasha ah waxa ay jecel yihiin brand gaar ah oo tubaakada, oo ha ku sigaarka ugu fiican ee Russia, sida ay khubarada, xirfadlayaasha suuq-geynta iyo sigaarka caadiga ah.
Marlboro
Brand iyo shirkadda isla Philip Morris, maxaa yeelay, kuwaas oo wuxuu arkay iftiinkii of sigaarka Marlboro, waxaa loo arkaa mid ka mid ah noocyada ugu caansan oo la garan karo ee adduunka. Sida laga soo xigtay qorshaha asalka ah ee saarayaasha brand Marlboro waxaa si gaar ah uuraysatay, waayo, wareegga dhaddig oo sigaarka cabba, oo taas waxaa loo soo hindiseen wax karbaashana, oo cas oo ku saabsan sigaarka filter si ay u qariyaan bixisay fiidda oo lipstick.
Laakiin ka bartamihii qarnigii labaatanaad Marlboro waa balaadhinta "orientation", iyo brand waxa ay mar horeba si fiican u taagan sidii sigaarka loogu tala galay dumarka, la socda baakad design ee foomka of fallaadho iyo wejiga shirkadda - Romney iyo fardo. Waqtiga formation of brand sida brand ragga sigaarka la bilaabo si loo helo caan ballaaran, barakiciyay a tartamaya suuqa qadariyo.
Ilaa maantadan la joogo, brand waa mid aad loo jecel yahay aduunka oo dhan, waxaa soo saarta sigaarka fiican, garaacid macaamilka kala duwan ee wax soo saarka ay, size, dhadhanka, design, advertising subliminal, xayaysiinta iyo waxyaabo kale.
Marlboro si firfircoon maal munaasabadaha waaweyn sida ee "Formula 1", halkaas oo waa ay adag tahay in la qiyaaso baabuur McLaren ama Ferrari ah oo aan gelin logo ee brand ah. Waxaa sugan, Marlboro loo saarin karaa in category ah "sigaarka ugu fiican", dib u eegista ah oo isu hadleen.
Winston
brand ayaa la magacaabay ka dib markii magaalada ee North Carolina - Winston-Salem. pack wuxuu hore u yimid off line shirkii 1954, raaceen by brand la soo saaray by RJ Reynolds Tubaakada. Ka dib qabsashadii guul of United States, brand si adag qabtay jagada ugu horeeysa ka 1966 si ay u 1972.
Xitaa qofka sigaarka caba ugu fastidious dooran kartaa a sigaarka wanaagsan ka mid ah noocyo kala duwan oo ka mid ah oo ay matalayaan ee brand suuqa Winston.
Mid ka mid ah qaababka ugu muhiimsan ee dadka weyn ee astaanta ah - formula qarsoon tubaakada, ka keeneen Nicaragua iyo Brazil. wax soo saarka si tartiib ah oo wax ku ool ah sigaarka loo ogol yahay astaanta ah si aad u hesho dhadhanka jilicsan oo u gaar ah.
In brand this sigaarka, waxaa jira mid ka mid feature oo xiiso leh - waxay si tartiib ah ku gubi, kaas oo la mahadiyo sigaarka badan, ka mid ah taageerayaasha yeelan doonaa waqti dheeraad ah si ay u raaxaystaan dhadhan iyo caraf udgoon ee Winston.
No arrinta noocee ah brand aad jeceshahay, brand ah had iyo jeer ku siin doonaa sigaarka ugu fiican. In Russia, taageerayaasha brand this ka badan sigaarka ku filan la dhadhan fiican oo qiimo la awoodi karo laga helay ay macaamiisha Ruush.
Winston martiqaadi kartaa sigaarka kasta waa ikhtiyaarka ugu fiican isaga, waayo, style, dhadhanka iyo content of dumin kara ka. Maanta waa mid ka mid ah iibinta iyo xukuma ah noocyada ugu fiican adduunka, iyo sida Marlboro, fuliya falalka baaxad weyn ee ciyaaraha iyo goobaha kale ee ganacsiga show.
fudud toddoba
brand Tan waxaa si weyn loo yaqaan ee waddamada reer galbeedka iyo waxa uu noqday in xayaysiinta ee kooxda tartanka, "Formula 1-" mahad caanka - Benetton. Cinwaanka "sigaarka ugu fiican" iyo aqoonsiga caalamiga ah ee ay heleen inay dadaalka shirkadda Japanese Japan Tubaakada Inc. mahad By habka, la mid ah sida Japan iyo ka iibsan brand this ee ratio of 45% in ay dunida oo dhan: 28 sano brand Japan waa lambar 1.
Markii hore, shirkadda ahaa soo saara oo keliya ee Tokyo, laakiin markii danbe la siiyay ruqsad ee Switzerland oo kor loogu suuqa Yurub. Fudud Toddoba kaliya saarta saddex nooc oo waaweyn oo sigaarka: asalka ah, iftiinka iyo aalladda iftiinka. dabeecadihiisa waa xoogaa la mid ah oo la mid ah Marlboro oo sidoo kale ku jira in ay filter carbon firfircoonaan.
geela
Haddii lagu weydiiyo inaad: "Waa maxay sigaarka ugu fiican" - markaas hubaal liiskan waa geela. brand Tani waa tii ugu horaysay ee dalka Mareykanka ayaa soo saartay dhadhan on gaar ah, tubaako isticmaalidda ka Virginia iyo Turkey. Pack sigaarka had iyo jeer waa la garan ku wareegsan ay design gaar ah iyo xigashooyin eegayey mahad dunida.
Sida Winston, sigaarka geela si tartiib ah ku gubi, jidaynayey dheer ku raaxaysan dhadhan ah ee brand ah. Mid ka mid ah calaamadaha ee astaanta ah - waa content sare ee daamurka iyo nicotine marka la barbar dhigo noocyada kale, taas oo ah sababta ay mahad iyo dadka oo dhan sida sigaarka wanaagsan ee Russia iyo CIS aqoonsan yahay.
Geel - mid ka mid ah Horseedka ah warshadaha tubaakada dhowr sano ee qarnigii labaatanaad, waxa uu ahaa astaanta ugu iibinta ee dunida. Ilaa maantadan la joogo, oo iyana waxay ahayd taageerayaasha aan ka yarayn, iyo in brand qarnigii this aqoonsan icon ee warshadaha tobaakada u. The tartan oo kaliya halis ah astaanta ah - ugu yaraan Marlboro guul.
Shirkadda bilaabay line shirka ay bilowga ah in dadaalka RJ Reynolds mahad qarnigii labaatanaad. Inkastoo muddo tobannaan sano brand ilaalinaysay uu si qarsoodi ah, iyo feature ugu muhiimsan ee lagu garan brand ayaa weli isku - doorashada ugu fiican iyo tubaakada Turkish.
saaraha maanta geela - Japan Tubaakada International - samaynayso wax walba oo suuragal ah si loo badbaadiyo dhan ah dhaqanka jecel yahay oo horyaalka ah "sigaarka ee adduunka ugu fiican", tarmo aqoonta hore iyo cusub ogaada-sida, oo ay weheliso design asalka iyo horumar kale marketing.
L & M
Philip Morris brand kale caanka ah ee sigaarka - L & M (Liggett & Myers). Ay wax soo saarka bilaabay in 1953 oo weli ay ku jiraan model ah tayada iyo helitaanka. wax soo saarka waxay leedahay kala duwan oo aad u weyn, si loo waafajiyo stylistic dhadhan kasta iyo midab.
Modelka suuqa tubaakada, brand isla markiiba helay mahad warkiisiina wuxuu gaadhay in ay tiknoolajiyada cusub oo dabaqii dumin kara, waxa kale oo xusid mudan in marka hore la bilaabo in wax soo saarka ee sigaarka la filter cad.
Ka dib qabsashadii oo ka mid ah soo saarayaasha US go'aansato in aad bilowdo soo saarka ee Europe, iyo dhowr sano ka dib L & M noqdo sumadda polarity afaraad ee dunida. Sales halkii sannadkii 2009, markii brand ahaa awoodaan in ay ogaadaan in ka badan 100 billion. Units L & M.
caba kasta oo ay awoodaan in ay soo qaado wax naftaada ka khadka L & M qiimo ah la awoodi karo waxay noqon doontaa, waxay ahayd in ka badan sigaarka wanaagsan. In Russia, brand ayaa sidoo kale laga helay macaamiisha ay, labada nin ka mid ah oo haweenka ka mid ah.
Shirkadda scrupulously khusaysaa laan kasta, si ay macaamiishu waxay noqon kartaa hubiyo in wax soo saarka ee had iyo jeer ka heli doontaa tayo wanaagsan leh, tegayo iyo udgoonkii safeeyey la-waxqabadka sare sifeynta xaafuun-cusbi a.
Brand ma nasan on guulaheenna iyo si joogto ah oo raadinaya "guuro" cusub, maal lacag weyn ee horumarinta marketing tubaakada iyo cilmi.
Pall Mall
Back ee 1899 shirkadda durba caanka sigaarka Butler & Butler bilaabay a class "lux" ee hormoodka u ah bulshada. Ka dib markii Tubaakada American ah iibsaday oo dhan xuquuqda astaanta ah, shirkadda joogto ah loo horumariyo wax soo saarka, si joogto ah jirrabaya hababka cusub ee processing tubaakada iyo sigaarka foomamka naftooda.
Pall Mall sigaarka la odhan karaa waa nooc awoowe boqorka-size 85 mm dherer ahaan, iyo habka cusub u ogolaan tamping dhadhanka tubaakada howl gabka debecsanaanta iyo asalnimada. Laakiin shirkadda this ma aysan joogsan rasaas 1960 sigaarka 100 mm.
Sigaarka oo tayo fiican leh had iyo jeer waa soo jireenka ah ee astaanta ah, iyo logo si fudud waa astaanta garan karo taageerayaasha dunida ku baahsan. Si aad u taariikhda, Pall Mall - mid ka mid ah curiyay ugu caansan British American Tobacco, badeecada waxaa lagu gadaa ka badan 60 dal oo dunida ah.
Baarlamaanka
sigaarka premium Good sameeyey 1931 by Philip Morris. In noocyada ay caan ku habboonayn in uu u qalmo inuu kaalinta shanaad ee suuqa tubaakada dunida.
Sigaarka ku kala duwan yihiin qaybaha leedahay beduliyum la safeeyey iyo asalka afka filter a hortagga xayd ilkaha iyo bixinta qiiq qaboojinta. Inkastoo sigaarka waxaa loo kala saaraa xoog leh, waxay habase yeeshee waxay leeyihiin dhadhan ah oo khafiif ah iyo wax yar vyazkovaty.
dhagaystayaasha ay beegsanayaani, taas oo loogu talagalay a brand - dadka la siiyo ilaa 50 sano, taas oo muhiim ah in la hoosta ka xariiqay xaaladdooda iyo guusha ee qofka. design pack waa mid fudud oo qani, laakiin wax iibsadaa mar walba waa ogyahay waxa uu helo tubaakada tayo aad u sarreeya qiimaha saxda ah.
Dunhill
Mark muuqday 1907 iyo waxaa loo yaqaan dhacsan ee dhaqan, iyo sida Abuuraha reer dhadhan ay jariiradu. Bilowga ee qarnigii XXI ah, shirkadda ayaa si buuxda u soo furtay naaso British American Tobacco, oo ku sii socda in la raaco tayo la mid ah dhaqanka weligeed ah.
The noocyada ugu fiican ee sigaarka lagu tilmaami karaa wakiilka si fiican u yaqaan ee shirkadda - Dunhill King Size. Waxaa nuugo 100% tubaakada tayo sare leh, taas oo meesha ka saaraysaa oo dhan wax dhadhan cayn kasta oo lagu daro kale. Mark kuu ogolaanayaa inaad la kulmi dhadhan dhab ah tubaakada hore oo ay la socdaan caraf udgoon cajiib ah.
Tan iyo dhammaadkii 2008, samaynta ayaa soo bandhigay nidaamka Reloc in ka caawisaa in ay sii dhadhanka sanayd ee tubaakada by a baakad seal dhagan.
Strike Lucky
brand Tani waxaa lagu qeexi karaa sida calaamad u ah tubaakada American, taariikhda sameeyay tan iyo 1871, markii Virginia ayaa lagu soo bandhigay tobaakada la calaliyo Lucky Strike. Horeba tan iyo 1905, brand ah wuxuu bilaabaa inuu la soo saaray qaab sigarka, iyo in yar oo mar dambe loo aqoonsaday brand ugu fiican ee sigaarka America.
Tan iyo bilowgii qarnigii labaatanaad Tubaakada Lucky Strike waxaa loola dhaqmo shiileyso at heerkulka aad u sarreeya, wixii ay bixiyeen sigaarka shaqsi dhadhamiyaan iyo dhadhan gaar ah.
Kaliya ee bartamihii qarnigii labaatanaad ka helay pack ah inuu safto cad run la goobada cas dhexe, ka hor ayay ahayd cagaaran ah boors. Brand lagu iibiyo in ka badan 90 dal oo dunida ah oo waa kibirka British American Tubaakada.
Red & White
Philip Morris soo bandhigay brand this dhawr sano ka hor suuqa tubaakada, laakiin la yaab lehna ayaa helay taageero in dadka sigaarka cabba badan, ay sabab u tahay qiimaha hooseeyo ay, tayada fiican iyo design soo jiidasho leh.
Brand dhab ah lagu tilmaami karaa sigaarka wanaagsan ka soo saaraha ah sumcad. Shirkadda la sii daayo brand ah ugu horayn diirada ku dabaqadda dhexe, sidaas oo kale ayaa binta la aqbali karo waayo sigaarka caadiga ah. sigaarka Kuwani waa mid aad loo jecel in Latvia, Turkey iyo Midowga Yurub.
Gebogebadii
sigaarka in - waxyeello, iyo su'aasha malaha cad in qof kasta sida loo doorto a sigaarka dheeraad ah ama aan dhib yar halkii xogsiin ah. Si kastaba ha ahaatee, ma aha sidaas u muhiim ah in aad sigaar cabtid sigaarka, iyo waxa fiican: iftiin, xoog, menthol ama aalladda khafiif ah, sababtoo ah dhibaato si uu jirkaaga (iyo dadka kugu heeraro sidoo) waxaa laga codsadaa oo ku saabsan la mid ah.
Si kastaba ha ahaatee, marka aad dooranayso noocyada ay wali u baahan yihiin in ay fiiro gaar ah u content ee daamurka iyo nicotine ka mid ah sigaarka iyo siiyaan doorashada si heerka hoose. Kooxda heysata horyaalka Qaar ka mid ah sharciyada la-dagaallanka sigaarka ayaa cadeeyay in wax soo saarka ee lakabka cusbi u xuub kala duwan karaa baakada, ayaa in ka badan in macluumaadka ma jeegaga mid, tan ka fikira.
Sida ee khuraafaadka ah ee qasabadaha, sigarka iyo ammaankooda - waxan oo dhan xariif guuro marketing, Iyadoo aan lahayn saldhig cilmiyeed iyo wax caddeyn. Isla sidaas u dhaqmaan hookah ah, taas oo muhiimad ahaan waa sigaarka la mid ah, oo kaliya in qaab a dheeraad ah la safeeyey.
Sidaas waxa kaliya ee aan talin karaan caba laylis - ma aha si ay u bilaabaan sigaar, iyo Marexaan - inay ku tuuraan hawshan waxyeello, sababtoo ah nolosha waxa ay noqon doontaa wax badan ka sahlan, iyo ollaleeya badan oo adduunka oo dhan ugu dhakhsaha badan waxay keeni doontaa in xaqiiqda ah in nicotine waxaa u dhigantaa in ay daroogada iyo a mamnuuc-buuxa.
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