Marketing fikradda maamulka e-ganacsiga

Ilaa dhawr sano ka hor, khubaro horumarinta fikradda marketing ee maamulka ganacsi gaar ah ama urur aan malaynaynin karo oo ku saabsan suurtagalnimada of isticmaalaya e-commerce si loo gaaro natiijo wanaagsan. Maanta xaaladda ayaa si qoto dheer bedelay, in uu yahay, saamaynta horumarka sayniska iyo farsamada iyo farsamada ama saameyn ah ku siyaasadda marketing ka mid ah shirkadaha waaweyn iyo shirkadaha haysta iyo shirkadaha yaryar. Sayidka, fikradda ah e-commerce ayaa si adag u galay nolosha maalin kasta ee dhaqaale iyo maamulayaasha dhammaan heerarka kala duwan. Waxaa xusid mudan in dhammaan fikradaha ay suuragal tahay waxaa loo isticmaali karaa in version elektarooniga ah ee maamulka marketing.

Fikradda ah e-commerce

Marka la isticmaalayo ereyga "e-commerce" waxaa loogu tala galay mid ka mid ah fursadaha of qabashada e-ganacsiga. Dhab ahaantii this xiiso leh waa in dadka qaar ay aaminsan yihiin in noocan oo kale ah hawlaha ganacsiga waxaa ku koobnayn oo keliya shaqo ka mid ah bixiyeyaasha ee loo yaqaan adeegyada isku xirnaanta iyo Internetka. Si kastaba ha ahaatee, doorashooyinkan waa fog ka dhameystiran qeexitaanka ereyga. Guud ahaan, e-commerce lagu daro dhammaan noocyada kala duwan ee hawlaha ganacsi on shabakadda, loogu talagalay in lagu helo dakhli gaar ah ama door bidayso in meel kasta.

e-commerce technology

Waayo, horumarinta guul of fikradda suuq gaar ah maamulka ee e-ganacsiga waxaa loo isticmaali karaa wax badan oo habab processing. technology ugu badan iyo, sidaas darteed, waa ka sii horumarsan waxaa loo arkaa inay maamuuska isgaarsiinta ee elektaroonik ah (Electronic Data waydaartaan - EDI). Waxay ka kooban tahay in habaynteeda nooca tranzikatsy isku xig xiga oo, dheeraad ah, ka baaraandegidda in hab on-line. Intaa waxaa dheer, isticmaalka e-mail loo saarin karaa in technology e-commerce. hubiyo in mid kasta oo ka mid ah dadka ku jira ugu yaraan mararka E-mail warqado la noocyada kala duwan ee soo jeedinta helay wax ganacsi ah ama advertising ah ee badeecada ama adeega, anigu waxaan ahay. Laakiin tani waa qayb keliya oo baraf ah, oo ay ku jiraan fikradda e-commerce. The ugu weyn ee baaxadda waa labada teknoolajiyada - taasi waa Intranet iyo, sida, Extranet. Xaaladda hore waxaan ka hadleynaa kala iibsiga ee macluumaadka ururka shirkadda gaar ah ama shirkadaha, ee labaad ah - xidhiidhka ka ah ururka in ay dunida ka baxsan internetka.

Badeecadda fikradda marketing in e-ganacsiga

Dabcan, hirgelinta firfircoon ee nolol maalmeedka iyo nolol maalmeedka of e-commerce ciyaara doorasho muhiim ah saxda ah ee fikirka maamulka marketing shirkadda. Waxaa jira wax badan oo iyaga ka mid ah, laakiin ay dhacdo in this aan tixgelin habka this nooca ganacsiga waxaa loo isticmaali karaa by fikirka marketing wax soo saarka. First aad u baahan tahay in ay si cad u jeexaan xariiqda nuxurka fikradda this. Waxaa xusid mudan in ay tahay fikradda ah wax soo saarka oo tayo leh ama wax soo saarka fikradaha, sida waxa loo yaqaan, ayaa sida ay fikrad aasaasiga ah si ay u soo jiitaan dareenka ee iibsada filasho sifooyinka faa'iido farsamada in ay yihiin alaab realizable faa'iido ama adeegyada suuqa marka la barbardhigo tartamaya. Under Doorashadan, soo saaraha waa in si buuxda ay dadaaladeeda xoogga ku saabsan hagaajinta tayada wax soo saarka ama adeegyada. Inta badan, habka this waxaa la xidhiidha in la kordhiyo kharashka iyo, sida natiijo ah oo kharashka. Sidaas darteed, qiimaha iibinta waxaa laga yaabaa in ka badan tartanka, laakiin waxaa la magdhow by tayo sare leh.