Logos ee noocyada caanka ah ee dharka iyo kabaha. Shirkadaha Logos-yaqaan

Logo, dhab ahaantii, waa matalaad muuqaal ah ee shirkadda. Bal xusuuso dedan oo dahab ah oo Macdonald ama sax Nike - kuwaas logos cajiib ah noocyada caanka ah ay xaqiiqsadeen ay banner labada boqortooyadiisa ugu weyn. Si kastaba ha ahaatee, shirkado badan oo ay sii wadaan skimp on horumarinta qayb muhiim ah taas oo ah dhismaha ugu fiican ah shirkadaha. logo xusuus Good si weyn u kordhiyaa koritaanka iyo daacadnimada macaamiisha, abuuraa dareen ah xaq on-hawlgalayaasha ganacsiga, abuuraa aqoonsiga shirkadaha.

Waxaa jira 3 nooc oo ah logos:

1. xubno ka soo noqnoqda muddo aan la cayimin. Tusaale ahaan, awoodda asaasiga ah ee logo IBM ah, Microsoft, iyo Sony abuuro xubno noqnoqashada dhigaya jilayaasha shirkadaha kala.
2. Waxaa jira logos in macno ahaan muujinaya waxa ay ka dhigeysaa ama ay bixiso shirkadda, tusaale ahaan, rinjiyeynta guriga waxaa badanaa loo isticmaalaa in logo ee burush graphic ama rinjiga.
3. Isticmaalka calaamadaha graphic aan la taaban karin. Tusaale ahaan waxaa ka mid ah shirkada Nike. Waqti ka, image logo waa in dadka isticmaala of waano shirkadda ee xaalad kasta.

Ka fiirso logos ugu caansan ee noocyada caanka ah ee dharka iyo kabaha.

Nike

Logo shirkadda caanka ah soo bandhigay Swoosh sax brand caan ah, taas oo cadaynaysa garabka ilaahadda Greek Victoria (Victoria magac Giriig ah waxay ka dhigan tahay "guul"). Mashruuca logo la bilaabay 1971 by Carolyn Davidson, naqshadeeye a graphic, arday ee jaamacadda Oregon. Caroline soo jeediyay in qabyo Filipp Nayt, mid ka mid ah aasaasayaasha shirkadda. Knight aan sameeyey gaar ahaan sida ay doorasho soo jeediyay Caroline, laakiin waxa uu ahaa hubiyo in mustaqbalka logo u shaqayn doono isaga. Iyo, sida aan ku aragno, ayuu wuxuu u yeelay ma qalad in xisaabinta. Later, marka brand Nike kacay sarreysa caalamiga ah, Philip Davidson soo bandhigay in giraanta diamond mahad leh logo ee Swoosh iyo tiro badan oo dhar iyo kabo isboorti ka bakhaarka ee shirkadda.

Adidas

Brand Adidas ayaa waxaa la aasaasay by Adolf Dassler ka dib burburkii shirkadda aabbihiis, oo la odhan jiray Gebrüder Dassler Schuhfabrik. Marka hore, magaca shirkadda ee ka dhawaajiyeen sida Addas - gaabinta oo ka mid ah warqado hore ee aasaasaha shirkadda. Si kastaba ha ahaatee, dhowr bilood ka dib Addas beddelmay in Adidas (naanaystiisa aasaasaha ayaa ka mid ah saaxiibada uu Adi).

Laylyan oo saddex koox ka muujinayaa on logo ee laga iibsaday shirkada isboortiga Finnish Karhu ee 1950, oo maanta ay tahay style shirkadda, taas oo ah qayb ka mid ah logos ugu caansan ee wata magac caan ah. By habka, guutadii calaamad caanka ah ee shirkadda on saddex qaaradood.

Puma

Rudolf Dassler, kii walaal u yahay Adolf Dassler, markeeda, aasaasay brand Puma. version hore ee logo shirkadda ee waa mid ka mid ah aan hadda ogahay kala duwan - Magaca ganacsiga asalka haddana waxaa ka dhawaajisay sida «Ruda» (oo wakiil ka ah aasaasihii Rudolf, Rudoo). Sida laga soo xigtay mid ka mid ah version, version ugu horeysay ee logo ah waxaa loogu by Rudolph, iyo in ay 60s ee qarnigii 20aad. Astaanta ayaa helay oo dhan dulmari yaqaan of Cougars ah.

Gucci

Shirkadda Gucci - maaxdey of Guchchio Guchchi, kii asalka ah ee brand hadda caanka ah ee 1921 ee Florence. Mid ka mid ah lixdii carruur ah oo ahaa sameeysa ee logo caanka ah ee 1933. Maanta Gucci calaamad la qayb ka qaalisan caalamka ka mid ah logos ee noocyada caanka ah ee dharka iyo kabaha, sida uu yahay mid ka mid ah meelaha ugu horeysay ku saabsan ictiraafka.

peculiarity ee dabeecadda noqon isa warqado G. Si kastaba ha ahaatee, waa ma aha oo kaliya warqad ah, calaamad u ah labada saarto - brand dhaxalgal ah Guchchio Guchchi, kuwaas oo lagu iibiyo accessories fardaha.

Givenchy

Givenchy - brand fashion, kaas oo la aasaasay sanadkii 1952 by Yuber Dzheyms Marcel Taffin de Givenchy. Maanta, shirkadda ayaa sidoo kale soo saartaa cadarka, dharka iyo dahabka. Logos ee wata magac caan ah, kaabaya calaamad caanka ah ee guriga fashion ah.

design Logo waa wax fudud, laakiin soo jiidasho iyo xiiso waqti isku mid ah. Waa afar 'G', degan meesha oo dhan. Givenchy logo xusuusinayaa dahabka Celtic ornate.

Levi Strauss & Co

Shirkadda Levi Strauss & Co. (LIS & CO) waxaa la aasaasay sanadkii 1853, mar marka Levi Strauss ayaa ka soo dhaqaaqay Franconia in San Francisco si kor loogu qaado haberdashery laanta ganacsiga ee walaalihiis ah on xeebta galbeed. Horeba 1870 shirkadda bilaabay sale weyn ee yuunifoomka denim, kaas oo si guul ah waxaa ka mid ah iibsada kala firdhiyey.

Waxaa xusid mudan in jiinis ee foomka, kaas oo lagu yaqaan nin casri ah si ay wadada ku, bilaabay in la sameeyo oo keliya ka dib 1920. Waxaa xusid mudan in shirkadda logo asalka u muuqday in 1886 oo waa laba fardo laaca jiinis in qaybaha kala duwan. Logos-yaqaan noocyada dharka, taariikhda iyo abuurka, sida caadiga ah, waa baxda la halyeeyada. Sidaas darteed, muuqaalka kore ee LIS & CO logo hormarey sheekada, taas oo ahayd tilmaame of tayada sheyga: darawalka xidhan laba jiinis baabuur kala duwan oo sidaas saldhiga caga eryay.

Reebok

Shirkadda waxaa la aasaasay bishii England sanadkii 1895, Foster iyo wiilashiisa ka doonaya aasaasihii in wiilashiisii fuliyo kabuhu Sabuul. Ka dib markii la koro ee Olympus ah soo saarayaasha adduunka ee 1958 aasaasihii oo ka mid ah ay dhaleen, Joe iyo Jeff, baxshay shirkadda Reebok. Magaca waxaa loola jeedaa qaaradda Afrika, halkaas oo «rhebok» - nooca biciidka. Logos ee wata magac caan Reebok iyo Adidas hadda ka tirsan tahay hal fashion guri - Reebok waa kabista ah ee Adidas tan iyo 2005.

Louis vuitton

guriga Fashion Louis vuitton furay 1854, ka dib markii taas oo dunida oo dhan ka ogaato alaabta ee ugu tayada sareeya iyo qaalisan caalamka. shirkadda logo wakiil ka xarfaha ee brand iyo abuuray stylized a, u waxyoonay by yabban ubaxa Japan.

hello Kitty

Sam qof ayaa la been abuurtay una soo bandhigay dadweynaha 1974 by Shintaro Tsuji, milkiilaha shirkadda Sanrio. Sida la diiwaan sida shirkad ganacsi logo image a cute Kitty 1976.

Markii hore, labada magacyada jira, ee u dhexeeya oo waxaa jiray doorasho: Hello Kitty iyo Kitty White. All isku magaca ugu horeysay soo baxday in ka badan soo jiidasho leh, iyo dabeecadda ayaa noqday sanamkii waxay u ah malaayiin carruur iyo waalidkood oo adduunka ah. Logos-yaqaan shirkadaha iyo noocyada dharka carruurta iyo alaabta lagu ciyaaro, hore u kala firdhiyey, sameeyey horumar degdeg ah a hal waaweyn oo duurka ku ah ganacsiga.

faqa

History, iyo sidoo kale ay logo, taariikhda dib u 1908 iyo waxaa loo yaqaan Company Shoe ku faqina Rubber. In 1915, aasaasihii Mills ku faqina bilaabay samaynta kabaha tennis, laakiin muhiim u dhacdo shirkadda ee dhacay sanadkii 1917, cayaaryahan kubadda kolayga ee Charles H. Taylor Mills xafiiska la galay cagta ah oo dhaawacan. Si loo fududeeyo dhaqdhaqaaqa Orodyahanka, Mills ayaa sameeyay kabaha la xad sare sare kuwaas oo maanta u noqday Classics of warshadaha fashion kabaha dunida.

Faqa - ma ahan oo kaliya astaanta ah, waa Epoch ah oo dhan, tusaale ahaan, waa in Uilt kabaha this Chemberlen dhaliyay 100 dhibcood ee ciyaarta NBA ee 1962, Maykl Dzhordan sidoo kale soo xirtay faqa, markii uu dhaliyay goolkii muhim 1982. Waxa uu ahaa kabaha NBA rasmi ah muddo dheer, gashado by halyeeyada sida isboortiga sida Medzhik Dzhonson, Larry Bird iyo Dzhulius Irving.

Tan iyo 2012, milkiilaha brand ahaa shirkadda ugu yaraan caan Nike.

Lacoste

Mid ka mid ah noocyada ugu da'da weyn oo ugu ixtiraamo, kuwaas logo waa looga taxadirayo cagaar ah, oo loo yaqaan oo dhan, kuwaas oo ugu yaraan hal mar xiiso dunida fashion ah. In 1933, Jean Rene Lacoste aasaasay shirkad soo saaray shirts tennis, iyo magaca la aasaasay ka huraanka la anagu isboortiga ee aasaasihii, kuwaas oo ka dhawaajisay sida a "maqaarka Yaxaas".

Astaanta Rene Lacoste ku dhashay, iyo sidoo kale logos badan oo kale oo wata magac caan ah. u qalantaa haddii ay taasi ku. Taariikhda calaamad u yahay sida soo socota: saaxiib la ah Rene seefqaad Yaxaas yar oo keliya ee xiiso leh, laakiin waxa uu ugu dhakhsaha badan noqday logo brand ee, kaas oo hadda loo yaqaan dhammaan.

Fendi

logo Shirkadda waxaa inta badan la xujo ah marka la barbar dhigo: afkaartaan impel laba qaraabo rogay in ay warqad kasta oo kale oo F. aasaasaha ee astaanta ah - naqshadeeye caan ah Karl Lagerfeld, kuwaas oo la Abuurtay logo ah guriga fashion ka mid ah labada qof Edward iyo Adele Fendi ah. Astaanta garan karo guriga fashion waa la XIDGTA oo dukumiinti kasta, ay saxiixeen wakiillo ka Fendi sida print fashion ah colletions Fendi.

Chanel

logo caanka ah ee foomka of a double "C" daboolaa kasta oo kale oo loo qabanqaabiyaa "dib-iyo-gadaal", waxaa la daabacay markii ugu horeysay ee adduunka fashion ee 1925 on dhalada Chanel tirada 5 cadarka.

Logos wata magac fiican u yaqaan inta badan sheekooyinka dhowr ka mid ah abuurka, sida ku dhacay brand Chanel ah. Mid ka mid ah version of story ee Mikhail Vrubel, kuwaas oo sanadkii 1886-rinji kabo faras a, sida hadda Chanel-logo. version kale sheegay in Vrubel ma uusan ka qeyb qaadan abuurka ah ee dabeecadda, laakiin kaliya labo horseshoes gudbeen sida calaamad u ah guusha iyo nasiib ayaa la isticmaalay. Oo weliba samaynta ugu aaminsan yihiin in logo wuxuu matilaa xarfaha of Koko Shanel - aasaasihii guriga fashion Faransiis.

Calvin Klein

November 19, 1942 brand Calvin Klein waxaa la abuuray, logo ah kuwaas oo waxaa loo sameeyey inay dadweynuhu heli karaan 30 sano oo kaliya ka dib. Miisaanka yar oo si sahlan xusuus logo SC jeesasho ururada brand ah, sidaas darteed waxaa la sameeyaa on jeebka ee nooc kasta oo ka mid ah surwaal. Si dhakhso ah u noqday calaamad u ah oo caan ah loo isticmaalo ma aha oo kaliya calaamad ka mid ah soo saaraha, laakiin sidoo kale sida shaabad ururiyaha ah.

Versace

Astaanta of brand caanka ah calaamad lala caddooyinka Greek iyo gaysteen oo abeesadii isku maran ee madaxa, taas oo inta badan soo jiidaan logos shandadaha. noocyada loo yaqaan waa garoomo dhowr ah, laakiin logo Versace waa adag tahay in la isku qaldo shirkad kale.

naqshadeeye Logo bilaabay 1978 Dzhanni Versachi, kuwaas oo ahaa Waali Classics ee farshaxanka, si version la Medusa Gorgon ah, barbaro galay daawadayaal dhagax, waxay noqotay mid calaamad u ah, iskuna soo jiidashada dilaa ah naqshadeeye ee dunida ah ee fashion.