Porter furta waa tusaale ka mid ah ururka

Tartanka duurka suuq ah waxaa lagu go'aamiyaa tartanka suuqa ee u dhexeeya dadka kala duwan ee sharci ah oo dabiici ah, shirkadaha ie, soo saarayaasha, macaamiisha. Dhab ahaantii, tartanka waxaa laga helaa meel kasta - dhexeeya dalalka, qaybaha, badeecooyin, wakiilada. Si ay u falanqeeyaan ciidamada tartan u isticmaalaan noocyo kala duwan oo farsamooyinka. Inta badan ee falanqaynta shaqada ee shirkadaha isticmaali istaraatijiyad tartan Michael Porter.

Tartanka - xun ama wanaagsan?

Tartanka abuuraa for saarayaasha badeecadaha iyo adeegyada kala duwan ee xaaladda adag ee suuqa, iyo sidoo kale abuuraa xaaladaha keeni kara xaalad halis ah. Tani waxay noqon kartaa wax kadis ah ee foomka of dhibic fiiqan ee baahida, iyo muuqaalka kore ee tartanka waxyaabaha cusub la faa'iidooyinka kama taagna.

Isku dayga in la yareeyo khataraha, shirkadda isticmaalaa farsamo gaar ah. Waxay ka mideysan yihiin by ereyga "falanqaynta tartan", taas oo ah daraasad xaalada tartanka iyo qiimeynta faa'iidooyinka soo jireenka ah ee shirkadda iyo tartamayaal ka hawlgala suuqa la mid ah. Xudunta dhibaatada - abuuritaanka faa'iidooyinka soo saaray shirkadda ama wax soo saarka iyo qiimeynta fursadaha lagu badbaadinayo faa'iidooyinka duruufo gaar ah. Sida hab ka mid ah la gaaro waxaa loo isticmaali karaa furta Porter.

Isagoo ka hadlayay faa'iidada tartanka, waa su'aal ah Fadilmo ka badan tartamayaasha. Helitaanka faa'idooyin badan u tartameen ay sabab u tahay abuurista kooxo tallaabooyin dhinaca alaabta, qaybinta, kor u qaadida, qiimaha. In marketing, istaraatijiyad tartan loogu talagalay ilaalinta share suuqa ganacsiga ama midhihiisa.

Kordhinta tartan la Porter

Isagoo ka hadlayay ku saabsan xeeladaha asaasiga ah, waxaa muhiim ah in la fahmo iyo in ay awoodaan in ay isticmaalaan istaraatijiyad tartan Michael Porter. Waxaa jira saddex nooc oo ka mid ah:

1. Taasoo keentay hoos u dhac kharashka. Doorashada noocan oo kale ah istaraatijiyad, ururka diri doonaa dhammaan ciidamada si ay u abuuraan qiimaha ugu hooseeya ee suuragalka. Taasi waxay suurto gal ah in suuq wax soo saarka iyada oo kharashka ugu hooseeya, iyadoo la sii tayo ku haboon.
2. Focus. Xaaladdan oo kale, shirkada waxaa diiradda ay dareenka oo dhan on gabal suuqa gaar ah.
3. Kaladuwan. Marka aad dooran qorshahan, urur ku soo diri doono dhammaan ciidamada si ay u abuuraan wax soo saarka gaar ah, sidaas darteed waxaa loo kala shirkadaha soo saara badeecadda la mid ah.

Porter furta - jidka loo maro guusha shirkadda

Si guusha la socda shirkadda oo dhan hawlaheeda, waxaa muhiim ah in ay diiradda saaraan tartanka. Si nidaaminta iyo caddeeyo istaraatijiyad howlgal dhaqdhaqaaqdo, waxaan ku talinaynaa furta Porter. Taasi waxay ka caawinaysaa si aad u hesho dhibcood daciif ah oo weerari farsamooyin suuq.

Porter Matrix - model ah in ay ka tarjumaysaa gobolka dhabta ah ee tartanka ku wareegsan muddo waqti gaar ah. qaybaha ay yihiin xoogga on qayb ka mid ah loogu macaamiisha, ah ee tartanka cusub, wax soo saarka ee alaabta bedel iyo xiriirka tartan u dhexeeya shirkadaha ka mid ah warshadaha.

Si aad u fahamto sida furta oo waa fiican ee falanqaynta suuqa Porter ee ay tusaale ahaan ka mid ah "Bryanskpivo" waxaad ka arki kartaa oo dhan faahfaahinta ay formation.

saarayaasha analogues

The tartanka ugu weyn ee "Bryanskpivo" waa "shirkad warshad khamri Cheboksary" JSC Buket of Chuvashia "iyo LLC" Malthouse ". qaybinta Suuqa malt galley ka mid ah tartanka suuqa waa sida soo socota: JSC "Bryanskpivo" - 37% ka mid ah "Malt" - 25% of JSC "shirkad warshad khamri Cheboksary" Buket of Chuvashia "- 12%" Novoaltaisk Bakery "- 8% "Iskitim Bakery" - 5%, Ltd. "malt Sursky" - 5% "diirada" - 5% ka mid ah "wax soo saarka hadhuudhka ah" - 2% waratada kale - 1%.

Tartanka suuqa malt galley ah waa wax ku ool ah. tartan ugu weyn ee shirkadda waa LLC "Malthouse", kaas oo degan 22% ka mid ah suuqa. JSC "Bryanskpivo" wuxuu leeyahay waayo aragnimo si cadaalad ballaaran, ayaa magaalada ugu weyn ee shaqada. Shirkadda Tani waxay sidoo kale waa wax badan oo iyo, ku simaha in qaybaha kala duwan ee suuqa, degan meel keentay.

Si loo qiimeeyo tartan ah "Bryanskpivo" on saarka iyo siyaasadda binta, iyo sidoo kale siyaasadda qaybinta alaabta, iyadoo la isticmaalayo habka qiimeynta dhafan. The salaysan habka - shuruudaha Isbarbar iyo qiimeynta muhiimada. The sare score ah, si fiican u ururka xaalada tartanka ganacsiga.

JSC "Bryanskpivo" qaadataa share a suuqa weyn. Porter furta muujinaysaa in uusan iloobin in isagoo maanta faa'ido weyn tartanka, shirkadda berri uuraystaan laga yaabaa of failure. Tusaale ahaan, wax bay tartaa hoos u dhac, yaraynta saamiga suuqa, iyo xataa kacday. Sidaa darteed, maamulka waa inay si joogto ah u fuliyaan hawlaha warshad si loo xoojiyo awoodooda iyo in la yareeyo liitaa. Waa in la ogaadaa in booska dhirta ee waa wax deggan, laakiin weli waa in ay tixgeliyaan falalka tartamaya.

Buyers

Marka iibinta badeecada, shirkadda waa horrayn diiradda on macaamiisha gudaha, waxaa soo baxday in marka furta oo Porter bartay. faa'iidooyinka tartan rasmi ah ee ay shirkadu ku salaysan yahay korodhka macaamiisha ee macaamiisha "Bryanskpivo" ka dhow iyo meel fog gaadhay. Waxay yihiin shirkad jumlada, soo saarayaasha oo kibis ah, chips, KKS, dardar iyo shirkadaha kale, taas oo muhiim u ah heerka tayada malt galley.

qeybiyeyaasha

Si loo caddeeyo Bulshda ee iskaashiga la-qeybiyeyaasha joogto ah u baahan tahay si ay u falanqeeyaan qiimahoodii ee alaabta ceeriin bixisey iyo khayraadka. "Investsnab" LLC - qeybiyaha ah lagu kalsoonaan karo oo galley ee gobolka Bryansk ah. Sidoo kale JSC "Bryanskpivo" si joogta ah helay ka galley "Roseksport" LLC (Samara) iyo OOO "RusAgroTorg" (Kursk). qeybiyeyaasha Kuwanu waa weyn ee Russia iyo iibiyo qalabka-tayo sare leh oo keliya ceeriin soo saaray si waafaqsan heerarka ugu sareeya. Sidee OJSC "Bryanskpivo" abuuraa galley premium malt, oo waa laga qiimeeyaa labadaba Russia iyo dibadda.

saarayaasha la fili karo analogues

Heerka caqabadaha soo galo suuqa of malt galley waa heer sare ah oo ku filan. First of dhan, taas waxaa sabab u ah xaqiiqada ah in ku dhowaad 80% ee suuqa degan 3 shirkadaha waaweyn. dhaqaalaha weyn ee heerka uma uu oggolaado in soo saarayaasha yar yar si ay ula Madaxda suuqa tartamaan. Sidoo kale muhiim ah waa arrin ah in kasta oo isku dayeysey in ay wax soo saarka dalab ka jaban, ciyaartoyda jira jaray qiimaha.

waxyaabaha bedel ku soo galay

In meesha ugu horeysa ee "Bryanskpivo" waa in ka walwalsan tartanka ka saarayaasha of shancosbitaal malt. Waxay dabooli qaybta ugu weyn ee suuqa, oo ay ku jiraan dubayaasha mini iyo dadka isticmaala dhamaadka.

Marka la falanqeeyo suuqa of malt galley shan ciidamada tartan furta isticmaalo Porter ee. Waxa ay muujisay in JSC "Bryanskpivo" ee degan ee keentay meel suuqa. Ugu horayn, tan waxaa sabab u ah xaqiiqada ah in kaliya ee "Bryanskpivo" isticmaalaa wax soo saarka ee technology durbaanka malt galley in muujinaysaa furta oo Porter. Tusaale dhisaya tusaalihii inoo ogolaatay si ay u arkaan in aanay tilmaame yar muhiimsan ee guusha shirkadda waxaa juqraafi balaadhan oo ah dhalmo, soo bandhigidda macluumaad waxtar leh oo ku saabsan website-ka rasmiga ah iyo sumcad wanaagsan.