Xayaysiis, Brandingeksperten
Logo: nooc oo logos. logos Company. logo abuurka
The hawlaha shirkadda wax ku bilaabmayaa abuurka aqoonsiga shirkadaha, qayb koowaad ee design logo la xiriirto. Waa astaanta, waxay muujinaysaa raacsan ee alaabta ama adeegyada si ay ganacsi oo gaar ah, soo bandhigaya ay fikirka iyo xambaarsan yahay micnaha a qaarkood. Ha ka fikiro si aynu si faahfaahsan waxa logo ah, noocyada logo iyo xeerarka aasaasiga ah ee ay horumarka.
Qeexid iyo macnaha
Logo - waxay ku tusaysaa macluumaad ku saabsan shirkadda qaab garaaf, ay calaamad matalaad, shakhsiyaynta calaamad, kor u qaadida aqoonsi iyo amarka shirkadda. In si kale loo dhigo - waxa uu ku soo gaabiyo magaca ururka wakiil qaab Raadinta asalka ah, iyadoo la isticmaalayo a font gaar ah, style iyo sawirrada. Qiimaha logo ee dunida ganacsiga waa weyn, waxa ay kala shirkadda ka mid ah shirkadaha la mid ah, jiidanaya macaamiisha, "ayuu yidhi" waxa ay ku saabsan, foomamka aragti marka hore. Ka dib oo dhan, waa iyada oo logos shirkadaha macaamiisha iyo yeesho aragti qeexan oo ku saabsan hawlaha ay.
Awooda saamaynta
Logo, la mid ah summad ka, mar kasta iyo meel kasta waa hortiisa si ay u soo jiidaan warqadda ah, calaamado, kaadhadhka ganacsiga, waraaqaha, u sameeyaan shaqaalaha. Sidaa darteed, Abuurkiisa waa in lagu soo dhawaaday leh mas'uuliyadda darafkeeda, helidda dheelitirka xaq u dhaxaysa pragmatism iyo hal-abuur. Logo - ma ahan oo keliya style ah oo qurux badan, abuuray ujeedooyin bilicsanaanta. Si guul leh horumariyo dabeecadda waa ay awoodaan in ay soo jiitaan macaamiisha in uu ka tago ka danbeeya tartanka, si loo hubiyo in qaab koritaanka deggan iyo dakhliga ee shirkadda. Inkasta oo loogu talagalay in ay huriyaan logo xun si degdeg ah ka mid ah walaalahooda dhalaalaysa laga badiyay, la xirrira aragti xun oo ku saabsan ururka.
Sidee logo ah: Noocyada Logo
sumadda Graphic iyo calaamadaha
Bandhigay macluumaad ku saabsan shirkadda iyada oo calaamadaha graphic - photos, sawiro, images - iyada oo aan isticmaalka qoraalka. matalaad Visual of logo dabeecad ka dhigan tahay nuxurka ee alaabta by muujinaysa hawlaha ama magaca shirkadda. Tusaale ahaan, logo ah gorgor ayaa tilmaamaya laga yaabaa in magaca ururka, "hadasho" ku saabsan tayada sare xirfadeed iyo moral, isticmaalaan shirkadaha safarka sida calaamad u ah duulimaad ammaan iyo guul. Calaamooyinka Garaafka in qaabka saafi waxaa dhif ah loo isticmaalo, iyo waa la doorbiday brand caan ah. Si kastaba ha ahaatee, la-aragnimo iyo tayo ay u abuuraan xaq, logo u Qurxiyey iyo awood badan ma aha wax heshiis ah oo weyn.
text view
shirkadaha Letter Looxii loo isticmaalo wax badan inta badan naqshadeynta ah. Logos leeyihiin badan ka wadaagaan: magaca gaabiyo shirkadda ama hawlihiisa, gaabiyey waxaa sida caadiga ah ka muujiyey garaaf ahaan isticmaalaya noocyada gaarka ah, characters gaar ah (tusaale ahaan, Coca-Cola, Panasonic, Bosch). text logo faa'iido waa in ay tahay urur oo cad oo cadaalad ah view of shirkadda.
isku nooc
isku dhafan ee labada nooc ee logos sida caadiga ah u muuqan qaab khaasatan iyadoo calaamad graphic muuqaal ah (dhigyo, shirkadda ama magaca). logos wadajirka ah ee shirkadaha waxaa loo arkaa ugu wargelin ah oo guul shirkadaha neraskruchennyh.
style Alphanumeric
sumadda Tani - Shirkadaha ugu badan iyo dad badan oo si firfircoon loo isticmaalaa in view of ay warbixinta maabeynta saxda ah. logo views Alphanumeric tahay mid iska sahlan in design, ugu wargelin ah oo xajiya, style shaqsi ee ay calaamaddu ku taal xitaa ka dib markii processing daabaco. Tusaalayaal: Ford, Kodak, Sony, Motorola.
Muuqaaladan ugu weyn ee logo guul
logo si qurux badan loogu talagalay, noocyada kala duwan ee logos, taas oo aad go'aansato in aad doorato, ma aad ballan qaadi karno natiijada kaamil ah, haddii horumarinta lama tixgelinayo shuruudaha aasaasiga ah,
- Shaqeynayaan. Hadafka ugu weyn ee logo ah - in ay keenaan macaamilka in iibiyaha.
- Conciseness. Shoogga waa in lagu sameeyaa foomka joojiyey oo kooban, iyada oo aan isticmaalka tiro badan oo ah qaybo yar yar, kuwaas oo ah mid aad u adag tahay in la wareejiyo warqada.
- Informativeness. Si habboon u logo loogu talagalay ku jira nuxurka asaasiga ah ee fariimaha macluumaad ku saabsan shirkadda ah, oo ka dhigan karoos u dhexeeya muuqaalka ah ninka rayadka iyo matalaad ugu dhameystiran waxaa ka mid ah.
- Asalnimada iyo kelinimada. Mark waa in aan ka mid fikrad xaday of Qishka, isku ekaanshaha brand kale, iyo si loo ogaado in aad wax soo saarka gaar ah ama adeeg.
- Cajiib ah - saamayn on macaamiisha iyada oo dareenka, aragtida bilicsanaanta.
- Memorability. Abuuritaanka logo u baahan tahay helidda dheelitirka u dhexeeya asalnimada iyo kelinimada calaamada iyo hufnaan aragtida.
- U dhiganta image ah, xaaladda, hawlaha iyo gool ee shirkadda.
- Milgadaa - a sawir logo cad on waraaqaha, iyo ganacsi kaararka, alaabta iyo qadiin.
Gaar ahaan abuurista logos
Marka la dhigaayo logo a qabsadey muhiimadda ugu weyn ee midabka, font iyo qaabka astaanta ah, taas oo laga yaabaa in si toos ah ama si dadban saamayn ay aragtida ka nafsi of view.
- Color. nidaamka midabka ah ee logo ee la doortay si waafaqsan saamaynta midab on gunaanadeen aadanaha. Tusaale ahaan, green, iyo buluug, aragti wanaagsan, nasteexo iyo sasabasho midabada buluug leeyihiin on aadanaha, halka palette orange cas oo dhalaalaya waa wax kiciya ah iyo gardarro. Intaa waxaa dheer, aad u baahan tahay inay tixgeliyaan muhiimadda ay leedahay oo ka mid ah ururrada iyo midabka, si aan la xayiran. Khubarada ku talinaynaa isticmaalka sumaddii in design ah ee aan ka badnayn saddex midabada, gebi ahaanba ka tagis oo hooskii, Fadilid qasayso.
- Font ku xiran tahay diiradda shirkadda noqon kartaa halis ah, rayadka, sir ah, la whorls oo gooladaha. si fudud in uu akhriyay oo aan fahmay.
- Form. qaababka lagu talinayo - xagal, square, goobo, iyo isku dhanba. foomka saxda ah ee logo ah - guud ah, ku haboon si fiican dushiisa kasta, habka saami ka mid ah calaamadaha aan isticmaalka qaybo yar yar.
Ku bilow-up shirkadda, taas oo ka yar horumarinta aqoonsiga shirkadaha, waxaa lagama maarmaan ah in la ogaado waxa logo ah, noocyada kala duwan ee logos, shuruudaha aasaasiga ah iyo sifooyinka of Abuurkiisa. Sababtoo ah logo si sax ah loogu talagalay waa qiimaha lagama maarmaanka ah shirkadaha.
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