"Hennessy" - Tirada khamri 1 ee dunida

Dhowr ka mid ah dadka waaweyn ee aan ogayn in, "Hennessy" - khamri, Oo weliba, ugu caansan ka mid ah wakiilada ugu wanaagsan oo ah cabitaan this. Laakiin qaar badan ma ogsoona in khamriga Faransiiska abuuray ma aha Faransiiska iyo Ireland ah oo badan oo ku saabsan khamriga vysokogradusnom ogaa. Back ee 1765, markii Richard Hennessy dhammeeyey shuqulkiisii in ciidamada qalabka sida ee France King Louis 15-ka, wuxuu degay magaalada Cognac ee koonfur-galbeed France. khamri Local si uu u lahaa in ay jeceshahay waxa military hore ayaa go'aansaday in ay ku hawlan yihiin soo saarka ee cabitaanka khamriga. Isla sanadkaas waxaa la diiwaan summad "Hennessy", kaas oo la sharraxay a amaahatay qoyska calamaada Astaanta kabtanka qaab ka mid ah gacanta a in hubka u la galaan halberd ah.

"Hennessy" - khamri, taas oo hore u jiray boqol sannadood ka dib markii ay aasaaska, ayaa miiska ku dhowaad dhammaan qoysaska boqornimada ee reer Europe, oo ay ku jiraan guriga Romanov. In Russia, cabitaan this muuqday 1818 barxadda boqorka, iyo toban sano ka dib ee St. Petersburg furay halwgalkii ugu horeeyey ee rasmi ah ganacsiga ee "Hennessy".

Cognac ee brand this ayaa helay taageero adduunka oo dhan - ku dhawaad 90% ka mid ah ay-soo-saarka waa la dhoofiyo. Waa in la ogaadaa in la dhaxlay Hennessy si firfircoon uga adkaan suuqa ma aha oo kaliya in Europe iyo North America, ka hor inta ay alaabta aan karin, iyo Australia, iyo Asia. highlight The oo ka mid ah istiraatijiyad marketing ee brand ayaa had iyo jeer ahaa in "Hennessy" - khamri, taas oo keliya ma la waafajiyaa tilmaamaha qaranka ama dalka in, laakiin sidoo kale si fiican u qaadan dhaqanka iyo maskax kasta. Tusaale ahaan, xarrago ka mid ah khadadka fekrado dhalada ku tilmaamay "Hennessy" - saamaynta this waa xeerkii farshaxanka ee Japan.

Waxa la yaab leh, sidaas oo kale ayaa dhaxla aasaasihii hadda jira ee xilka shirkadda. Maanta, waa Maurice-Richard Hennessy - farac si toos ah sirkaalka ciidanka ee Louis 15-ka, taas oo ah in ka badan 250 sano ka hor abuuray cognac la yaab leh oo magiciisiina wuxuu isaga siiyey. Company "Hennessy" - waa arrin dhif ah qoyska. Sidaas darteed, 1800 goolhayaha ugu weyn ee guryihii iyo agagaaraha, "Hennessy" ayaa loo magacaabay Yan Filyu. Maanta, meel this isla shaqeeya ay farac toddobaad!

cabniinka Tani waxaa loogu talagalay-dhamaadka sare iibsadaa, in uu yahay, awoodin in ay khamriga cabbaan kala duwan qiimaha this aan qof walba awoodo. Si kastaba ha ahaatee, Habka, waxay ahayd cognac "Hennessy" (05 litir) waxaa loo arkaa inay hogaamiyaha suuqa ee cognac mass. Waxaa laga yaabaa in tani lagu macnayn karaa by xaqiiqada ah in konton milyan oo ku tilmaamay "Hennessy", soo saaray shirkadda isla, waxaan leenahay been abuurka ah saddex ilaa afar jeer ka badan, ee ku tuuray meel u dhow dibadda. Tani micneheedu waa maxay? Xaqiiqada ah in iibsan cognac "Hennessy", qiimaha 05 litir oo ma noqon karaan wax ka yar $ 50, waxaad halis si ay u iibsadaan cabniin ah waa mid aad uga fog asalka ah.

Be cognac this bilaabay qiyaastii isla markii ay Abuuridda. Isla mar la iibshay ee foosto, taas oo si weyn u fududeyneysa howsha, maxaa yeelay dhadhan kala saaro "Hennessy" been dhabta kari waayay oo dhan. Maanta, cognac this lagu iibiyo weel gaar ah tirada kala duwan. Qiimaha sibraarradan laftiisa in badan, iyo sidaas in la kala saaro alaabta dhab ka badeecada been abuurka ah ee meesha ugu horeysa ee uu noqon karaa mid ka mid ah Baakadaha iyo dhalada.