Brand Dallada: Faa'iidada iyo faa'iido darrada

Fikradda ah "brand dallada" ayaa dhawaan soo galay our nolol maalmeedka. Waa maxay waxa ay u taagan tahay, wixii ay kala muuqaalada, faa'iidada iyo khasaaraha. Taasi waxay noqon doonaa mawduuca maqaalkan.

Si aad u fahamto nuxurka dhabta ah ee su'aasha, waxaa lagama maarmaan ah in la ogaado qiimaha of fikradda aasaasiga ah ee ka howgala this PR, kuwaas oo - brand ah. Ereygan waxaa caadi ahaan la fahamsan gaar ah wax soo saarka gaar ah graphic image ama Ereyada saaraha caadiga ah. Marketers waxaa Positioning brand ah sida aragtida calaamad waara ee astaanta ah ka mid ah macaamiisha. Waa habkaani laabaha aadanaha sababa aragtida wanaagsan ee ay alaabta qaar ka mid ah iyo diidmada xasiloon oo kale ah.

brand Dallada u baahan tahay wax ku ool ah oo nidaamsan "dhiirrigelinta" ah dhawr nooc oo ah waxyaabaha ka yar hal logo si fiican u yaqaan. Sidaas waxaa dhacday kalsoonida in macaamiisha ee tayada saaraha sheyga loo yaqaano ah, waxay u badan tahay in ay helaan kale, haddii uu u arko magaca la yaqaan ama ku ganaya ee soo saaraha. Tusaale ahaan, shirkadda soo saarta cabitaanka fudud, cuntada ilmaha, dubo, shaaha iyo kafeega, waxaa loo yaqaan noo hoos magacyada brand kala duwan - brand dallada. Tusaale ahaan A duwanyihiin ah tani waxay noqon kartaa Dhuxul Nestlé, Swarzkopf, Coca-Cola, Sunrise iyo kuwo kale oo badan.

nooc noocyada

Maanta waxaa jira noocyo dhowr ah oo brand ah:

- lagu jirin. Waxaa loogu talagalay hal shey ama wax soo saarka, halka line wuxuu noqon karaa noocyo dhowr ah. Tusaale ahaan, birta "fadligiisa".

- Light. version Tani waxay ku lug dheer ee taxane ah oo alaabta wax yar ka dib u habaynta wax soo saarka (ku xaddidan edition Pepsi midab aan caadi ahayn buluug ah). Xaaladdan oo kale, kor u sii kala duwan ee alaabta aan loo baahnayn.

- brand ayaa la kordhiyay. istaraatijiyad Tani waxay u ogolaaneysaa soo saaraha in ay soo saaraan waxyaabaha cusub ee magaca hadda jira. Tusaale ahaan, ururinta cusub ee bacaha brand caan ah. Waxaa laga yaabaa in tirada wax badan, laakiin magaca ayaa badelin.

- toosan. Tani kala duwan ee line go'aamiso joogitaanka alaabta ee alaabta dhawr, midoobeen Ujeedada hal (taxane ah oo wax soo saarka daryeelka timaha, shaamboo, conditioners, waji timaha, iwm).

- brand dallada The. Mararka qaarkood waxaa la dhahaa "tixraaca." Its nuxurka - in wax soo saarka ee ujeedada ubalaadhan, laga bilaabo waraaqaha musqusha si xirfad Kosmet, ama xataa dharka iyo kabaha, tusaale ahaan. istaraatijiyad noocan oo kale ah ma awoodi karo shirkad horeba waa loo jecel yahay oo ku kalsoon by macaamiisha.

Faa'iidooyinka brand tixraaca

The togan ugu weyn ee shirkadda suuq ku shaqaalaysiiyo brand dallada kala yihiin:

- jaantuska a fududeeyey of popularization ee alaabta ay sabab u tahay wacyi brand,

- yareeyo kharashka waqti ay suuqa. Waxa aanu u baahan advertising brand baaxad weyn oo qaali ah ama raadinaya magac asalka ah, waayo, wax soo saarka cusub, macaamiisha aqoonsan doonaa logo yaqaan on alaabta ama magaca saaraha ee;

- in la kordhiyo iibka sabab u tahay tirada badan ee wax soo saarka ujeedooyin kala duwan.

dhinaca xun

brand Dallada uu leeyahay xad khasaare weyn, taas oo ah waddada tooska ah ee faa'iidooyinka: logo ah, oo la mid ah astaanta si fiican u yaqaan ama calaamad u ah brand ah oo caan ah, waxaa badanaa loo isticmaalaa by khaa'imiintan in arrintan been abuurka ah ee alaabta tayo liita. Niyad la been ah, qofka macaamiisha ah wareejin karaan aragtida xun ku soo saarka oo dhan guud ahaan.