Ilya Balakhnin: Biography, buugaagta, abaal marinta

Ma ku raacsan tahay opinion this, advertising iyo suuq ma guurto ah oo u baahan isticmaalka hababka cusub? In xaaladaha casriga ah ma suurtowdo in dhayalsan doorka xirfadlayaasha advertising, tan iyo meesha tani waa joogto ah oo aan ma guurto ah. aqoonyahanka had iyo jeer mahad duurka kasta, laakiin dhakhaatiirta xirfadle in siyaabo kala duwan in ay ka shaqeeyaan iyo si joogto ah isaga qudhiisa u tababaran iyo kuwa kale wax ku barayay qiimo xaafuun.

Tusaale ahaan A duwanyihiin nin oo "iska dhigay" oo waxaa loo arkaa inay istiraatijiyadda ah oo duurka ku ah warbaahinta, advertising, iibka iyo suuq-isgaarsiinta cusub - Ilya Balakhnin.

formation

Ilya Aleksandrovich waxa uu ku dhashay 1987 Moscow. In 2009 la sharaf uu ka Siyaasadda Science Kuliyadda ee State Moscow jaamacadda ka qalin. Lomonosov. Later, sharaf maray tababar University Saaxiibnimada Peoples Ruush ' iyo State University of Management. Laakiin shaqada ee qaaska ah ee uu haystay fursad aan, in kastoo Ilya Balakhnin had iyo jeer ku hadlaa si ixtiraam weyn uu waxbarashada.

laga bilaabo wadada

Ka dib markii qalin Ilya Balakhnin shaqeeya hay'ad advertising, taas oo uu bixiyo adeegyada SMM-suuq-(Social Media Marketing) bilaabay. Waxaa markaas ku hawlan hawlaha cusub - horumarinta shabakadaha bulshada. Balakhnin si deg deg ah u noqday xiddiga ah oo duurka ku cusub, iyo tan iyo, sida laga soo xigtay isaga si, hay'adda aan si fiican u shaqeeyo, waxay si deg deg ah isaga tagay.

ganacsi u gaar ah

Balakhnin furmay ganacsiga isaga u gaar ah - latalin diyaaradaha Paper, waxay bixisaa tiro balaadhan oo ah adeegyada sida: SMM-suuq, brandingeksperten iyo soo jiitay daawadayaasha bartilmaameedka, logos iyo aqoonsiga shirkadaha, iyo sidoo kale horumarinta hawlaha waxbarasho. Waqtigan xaadirka ah, hay'adda waa hay'adda suuq fiican ee Moscow, sida ay RAAR. Shirkadda leedahay in ka badan 400 xaaladood oo guulaystay, taas oo abuuri ammaantiisii.

qiimaynta Self

Maareynta Partner iyo CEO Ilya Balakhnin ee hay'adda ayaa sheegay in kaliya ee superlatives. Waxa uu tilmaamay in uu shirkad sida soo socota: ". Waxaan leenahay - Shirkadda muhiim ah la talinta ee Russia" Noocan oo kale ah war qoraal ah oo xoog leh, wuxuu Xaqiijiyay tiro badan oo ah macaamiisha, iyadoo suuqyada konsyumerskimi shaqeeya. Qiimaynta shuqulkiisa, Ilya Balakhnin aad u xushmad sheegay in ku saabsan macaamiishooda, wacaya iyaga xuruufo. Waxaa laga yaabaa in dhexdeeda been ka mid ah waxyaalaha qarsoon weyn ee guusha ee hay'adda. Client - kor ku xusan oo dhan kale.

Isagoo ka hadlayay oo ku saabsan wixii uu soo maray, Ilya Balakhnin muujinayaa fikir ah in afar sano ka hor, diyaarado Paper dhigay hawl fudud, si ay u koraan dakhliga ugu yaraan hal Ruble sanad kasta. 2014 wuxuu ahaa mid aad loogu guulaystay suuqa oo dhan, iyo waxa uu ku koray by aadamiga iyo gudbee, by 36%. Later, shirkadda la kulmay hoos u dhac ay sabab u tahay dhibaatada, ka cabsaday burburkii dhaqaalaha. Qeybtii hore ee sanadkii la soo xaqiijiyay cabsi - dhibic ku dhawaad 9%. Haddaba, waxaan bilaabay adeegyo cusub oo dhowr ah, oo ay ku jirto gaar ah suuqa hab si suuq-bedelay, dhisay dhowr geeddi socodka ganacsiga. Sidaas darteed, la xiray 2015 iyadoo koritaanka dakhliga ee 12%.

Shirkadda ayaa wax badan ka bedelay sannadkan:

- tirada shaqaalaha kordhay 10%;

- mushaaraadka kordhay 1/3;

- isbeddelkaas ayaa ahaa 7%.

Hay'adda ayaa hirgeliyey nidaamka cusub ee tababarka shaqaalaha, sii hirgelinta baruurta. Waxaa la dhamaystiray in ka badan 100 mashruuc oo 28 suuqyada. Bilaabeen ballaarinta gobolka. Ilya faani shaqaale kasta, isagoo sheegay in uu kaliya xirfadlayaasha.

baridda

In 2010, Ilya ay taageerayaan IABC / Russia ayaa furay mashruuc ah hal-abuurnimo waxbarasho - dugsiga Idealogy. Mashruucu wuxuu - horrayn waa hab fikirka, waa warshad of fikradaha cusub. Ilya Balakhnin waa Raktarka Idealogy New Media geesi- Kadaloobso, jaamacadaha ugu horeeya ee mustaqbalka ee Russia. Dugsiga ayaa marka hore Ruush istiraatiiji isgaarsiinta ee Media bulshadu waa kooras ah waxbarasho dheeraad ah "Strategic Communication in warbaahinta cusub." Experience dugsiga noqday Balakhnin bilaabaan in xirfad cusub - Tababaraha.

Media New

doorashada gaar ahaan waa dhakhtar hoggaamineed ee warbaahinta bulshada Ilya Balakhnin siinayaa qalab suuq this, sida Media Cusub. Isagoo ka hadlayay warbaahinta cusub, wuxuu sheegay in maanta mar dambe uma baahan in la wargeliyo, oo waa inay isku dayaan in ay ka qayb macaamiisha ee isgaarsiinta iibiyaha. Tani waxay keenaysaa in devertikalizatsii socodka isgaarsiinta, dadka maanta uu helo macluumaad ka meel kasta, iyo si uu sameeyay macluumaad adag filter, oo sidaas daraaddeed baahida loo qabo in muhiimad gaar ah la sameeyo xiriirka siman aamin ah macaamiisha.

Waraysi uu la yeeshay Ilya Aleksandrovich wadaago tilmaamayaasha ugu muhiimsan ee guusha olole advertising ee shabakadaha bulshada. ton ugu weyn Ilya Balakhnin yeedhay shaqaysiinta, ayuu Hagidda xaqiiqda ah in maanta ay jirto tagay ka dhagaystayaasha ku lug leh isticmaalka tayada. Marka la isticmaalayo qalabka madadaalada iyo hababka aan xumayn ee content ee nooc kasta kordhin kartaa mugga ay ku lug dhagaystayaasha.

Balakhnin maanta

In ka badan 8 sano ee la soo dhaafay, Ilya ayaa laftiisa u taagan sida khabiir ku ah sare iyo istiraatijiyadda berrinkii cusub ee saxaafadda iyo isgaarsiinta marketing. Si credit boqolaal uu ka mid ah xaaladaha, mass ee macaamiisha daacad ah oo kaashanaya shirkadaha waaweyn labadaba heerka gudaha iyo kuwa caalamiga. Iyadoo qayb ka ah diyaarado Paper uu hay'adda iyo sida lataliye madax banaan Ilya shaqeeyaan karaa shirkadaha waaweyn sida "IAE", bangiga "Ruush Standard», Microsoft, ee ka shaqeeya gacanta keentay in Russia, shirkadaha caalamiga ah, sida "Coca-Cola", bangiyada, wakiillo ka dhexe iyo ganacsiyada waaweyn iyo xitaa dalalka oo dhan. Waxaa ka mid ah amarada guul leh uu hay'adda ayaa mashaariic u gaar ah si kor loogu qaado in dalalka deegaanka Internet, waayo-aragnimo ah ee ololaha isgaarsiinta si looga hortago la wareegidda colaadeed.

Tababaro iyo seminaaro

Ilya Balakhnin, kuwaas oo Biography waa si dhow la xiriira in marketing, farxad diyaar u ah inay waayo aragnimadooda iyo aqoon leh bilowga wadaagaan. Isagu waa qoraaga tababaro iyo siminaaro. Mid ka mid ah uu fasalka sayidkiisa ugu danbeysay ee loo yaqaan "Sidee in ay ka faa'iideystaan warbaahinta bulshada", waxa ay ujeedadiisu tahay in uu ku baro oo hawlkarnimo si ay u isticmaalaan iyo lacagta ka SMM kuwa weli ma garanayo sida.

Sida Guddoomiyaha Balakhnin firfircoon ee shirarka cilmiyeed iyo wax ku ool ah iyo siminaaro, waxaa muuqato in hawlaha tiro ka mid ah ururada shaqaalaha iyo ururada. Balakhnin marar badan u dhaqmo sida khabiir ku ah iyo la taliye wakiillada ganacsiga ee heerarka kala duwan. muxaadaro uu soo jiitay badan oo ardayda badan oo ka mid ah jaamacadaha ugu horeeysa ee dalka. uu ka qayb ka dhigaysa shirar badan oo qiimaha iibka iyo horumarinta.

daabacaadan

Ilya Balakhnin, kuwaas oo buugaag ayaa hadda ka mid ah xagga sare ee buugaagta ugu wanaagsan iibinta on marketing, barta qaar ka mid ah xaqiiqsadeen in uu horay u qabaa inuu dadka ku odhan. In 2011, ee "horyaal ee warbaahinta cusub Ruush" maadaama ay inta badan waxa loo yaqaan, wuxuu bilaabay inuu qoro buug taas oo uu ku ujeedadeedu tahay in ay la wadaagto waayo aragnimo hodan ku ah horumarinta meel bannaan oo cusub oo warbaahinta in in la helo isaga by in koorsada ee xidhiidhka soo noqnoqda hoggaamiyayaasha ganacsiga dunida ee koorsada of xalinta ugu hawlaha marketing adag. Ka sokow taas "title" Ilya of zasulgi weyn la odhan jiray "New Media Guru".

In 2012 Ideabooks Publishing Publishing House ayaa daabacay buug Eliiyaah "dunida siman:. Dhaqaalaha, hal-abuurnimo, warbaahinta cusub" Wadnaha ee kitaabkan ku-aragnimo ah ee dhismaha abuurnimo ganacsi guul, la tashado, shaqo la talinta weyn. In buugga, Ilya Balakhnin, dib u eegista ah oo ku saabsan shaqada in ka hadhay yihiin ganacsatada ugu waaweyn Ruush, isku dayaya in uu u gudbiyo fikradda ah in akhristaha in macluumaadka galay marxalad cusub, taas oo hababka jir ah uma shaqeeyaan. Sidaas waxaad u baahan tahay inaad si joogto ah u bartaan iyo hirgelinta hababka cusub, iyadoo la isticmaalayo ilaha warbaahinta cusub. Buuggu wuxuu ka helay wax badan oo dib u eegista wanaagsan oo waxtar u leh shaqaalaha ka howgala of marketing iyo advertising noqon doonaa. Balakhnin sidoo kale qoray tiro ka mid ah articles on isgaarsiinta cusub, siyaasadda macluumaad, ganacsiga iyo hoggaanka.