Discounters - waa maxay? Discounter - dukaan. discounters network

Waayo, Russia ugu, arrinta weli la xalin: discounters - waa maxay? Kuwani dukaamada waa noocyo kala duwan oo dukaamada, laakiin tiro ka mid ah farqi weyn oo u dhaxeeya. Muuqashadii - marketers mudnaan kama taagna, dhaqaaleyahannada iyo maamulayaasha. In wadamada horumaray, fikirka ah "discounter" ayaa muddo dheer loo yaqaano, tan iyo isbeddel ganacsiga this ayaa ka soo muuqday 60meeyadii bartamihii. On suuqa Ruush, dukaamada, kuwaas oo u imid xad dhawaan, in 2000 hore.

In West ah, waxaa la qiyaasayo in ay tahay - dukaamo qiimaha yar yahay, iyo baahida loo qabo soo baxdo oo kaliya in times of dhibaatooyinka, marka tiro badan oo ah dadka lumin dakhliga ah oo deggan. Laakiin, sida dhaqanka shows, xataa ay ka maqan yihiin dhaqaalaha discounter xasillooni dhibaatooyinka waa in baahida dadka jecel si loo badbaadiyo lacag ka mid ah.

silsilad dhimis

Ma aha dukaan kasta, taas oo la odhan jiray "discounter", dhab ahaantii, waxaa loogu yeedhi karaa sida. Farqiga ugu muhiimsan ee been in xaqiiqda ah in noocan oo kale ah dukaamada - shabakad of dukaamada jaban. Tani waxay kor u furmay waxaa macquul ah in ay ku kaydiso is-dhaafsiga badeecadaha ee u dhexeeya labada dhinac ee laamaha network kala duwan, qaybinta waxay ku salaysan tahay daraasad ku sameeyo baahida macaamiisha. Wakiilka ugu horeeya ee classical ee noocan ah ee dukaanka waa shirkad ka Jarmal, Aldi, silsilad ah dukaamada oo ay matalayaan ee dalal badan oo reer Europe iyo America. In Australia, sidoo kale, waa ay ka warqabaan dukaamada kuwan. Waqtigan xaadirka ah ee Germany shabakadaha discounter mashquulin qayb ka badan oo ah suuqa - in ka badan 45%. faa'iidada ah ee dukaamada, kuwaas ayaa aad uga badan ee hypermarkets caadiga ah iyo dukaamada. Suuqa ma aha oo kaliya West laakiin marketers sidoo kale America ayaa fikrad cusub - ". iibsadaha ah lagu daabacay" Taas macnaheedu waa in qaybaha qaar ka mid ah alaabta wax iibsadaa ka iibsanayaan dukaamada qaali ah ku tilmaamay qaar ka mid ah oo iyaga helay discounters. Waa this ifafaale uu shuruud ugu muhiimsan ee faafinta network ee dalalka u tiro badan.

Sidoo kale waa in la ogaadaa in ee kala duwan discounter waa mid aad u xadidan oo inta badan oo ka mid ah waxyaabaha ugu badan ee aasaasiga ah waa, tusaale ahaan, waxaa ka mid ah wax ka badan boqol nooc oo ah wax soo saarka. Discounters - ma aha fursad wanaagsan si loo badbaadiyo lacag on badeecadda aasaasiga ah?

mabaadi'da Dhimista alaabta ee discounters qiimaha

• margin heerka Low aan ka badnayn 12%, 2% oo keliya taas oo ka dhigeysa in dukaanka sida faa'iido ah.
• No lacagaha by nidaamka kaararka caaga ah.
• Number of shaqaalaha, inta badan maamulaha dukaanka on par leh iridjoogayaashiina waxaa ka dajinaya mishiinka mood ama ka dambeeya diiwaanka lacag kaash ah ku fadhida.
• La'aanta advertising laftiisa, kuwaas oo degan Qayb badan oo ka mid ah kharashka ganacsiga kasta. Waxa kaliya ee aynu discounters si kor loogu qaado wax soo saarka ay - haayaha advertising, oo ay ku jiraan liis dhamaystiran oo baayacmushtarkaagii dukaanka.

dukaamo muuqaalada kala

discounters hore ahaayeen kuwo ka badan sida bakhaarada heerka hoose ee adeega. Qarnigii 21aad, dukaamada, kuwaas oo soo hagaagay heer sare ah qalabaynta of adeegga macaamiisha.

Inkastoo ay hoos u of kharashka iyada oo kayd ah oo ku saabsan adeega, tayada wax soo saarka waa heer ka mid ah dukaamada caadiga ah. Haddii ay badbaadiyey it on, waxay keeni lahaa in khasaaraha ka mid ah macaamiisha iyo guud ahaan burbur ganacsiga.

astaanta of discounters waa meel yar ganacsiga, inta badan dukaamada, kuwaas oo ka wakiil yahay waxyaabaha macmalay hoos brand u gaar ah.

Faa'iidooyinka ay weheliso nolasha

share badan oo suuqa degan discounters weli waxyaabaha of ballan cuntada. Laakiin waxaa kale oo jira qalabka network. Discounters - ma aha suurtagal ah in wax iibsiga alaabta qiimaha in ku dhow heerarka jumlada waa! In suuqa Ruush ah qalabka guriga silsilado tafaariiqda sida degeen ismay iyo in la abuuro tartan ee macaamiisha shopping caadiga ah. Inta badan, ee korantada Dukaamada jaban yahay dukaanka online. Nuxurka of shuqulkiisuna waa mid fudud ilaa xad: qofka doorto ka saarney internetka, amarada, iyo in muddo ah waxaa loo gacangeliyey iibsadaa guriga.

Sababaha qiimaha hooseeyo

- Kirada ee dhismaha looma baahna - ku filan oo ay jeexjeexday bakhaar yar meelaynta wax soo saarka.

- La'aanta shaqaalaha - gada, khasnaji. shaqaalaha ku filan bixinta qalabka macaamiisha.

discounters korantada

The discounter korontada ugu weyn ee waqtiga dhabta ah ee suuqa Ruush - waxaa TechnoPoint. Shirkadda istiwooday ee iibka tafaariiqda ee qalabka guriga adigoo isticmaalaya habab cusub oo iibka alaabta. ka saarista iyo aqbalo shaqada badeecadaha waa la fuliyay in a alaabta gaar ah kiro ah, kuwaas oo ku qalabaysan boosteejada computer. Waxay bixiyaan xaaladaha dabacsan for iibka ah ee wax soo saarka loogu talagalay macaamiisha.

qalabka guriga Discounters

Discounter ee qalabka guriga - waa silsilad ah ee dukaamada ku hawlan iibinta qalabka dayac, ama mid ka mid ah in ay muddo dheer soo bandhigay in daaqadaha dukaamada. Noocan ah wax soo saarka waxay sidoo kale bixiyaan waqtiga damaanadda, sidaas user ka filan karo heer sare ah adeeg. Qaar badan oo discounters korantada ayaa hadda la soo saarayaasha Chinese shaqeeya - qiimaha alaabta ay dhacdo in this waa wax yar yahay. PRC ayaa sii daayay sannadihii la soo dhaafay, ku filan qalabka tayo sare ah, isku dayaya inuu la socdo habka wax soo saarka ee West ah.

Qiimo u goynta

Horumarinta ee dukaamada, kuwaas oo keentay in xaqiiqda ah in shabakadaha ayaa la aasaasay meelo kala duwan, oo ay ku jiraan iibinta kabaha. discounter Classic fulinta kabo - dukaankan, ganacsiga deegaanka ka 300 ilaa 600 mitir oo laba jibbaaran. m, iyo duwan - wax ka badan 4 kun oo alaabta .. waxaa jira laba-rogga kala duwan ee warshadaha. Midkii kowaad wuxuu u - shabakad of discounter kabaha, waxaa uu alaabta ku iibiyo qiimihii yar ee mid ama ka badan saarayaasha. Second - kuwani waa dukaamo iibiya alaabta shirkadaha gaarka ah ka hadhay unsold ka uruuriyaa ku. Labada nooc ee dukaamada jaban bixiyaan ay macaamiisha waxyaabaha ugu qiimaha yar yahay.

Sidaas daraaddeed, discounters - waxa uu yahay, waxa la og yahay in taariikhda, inta badan macaamiisha. Waxay ku hawlan yihiin hirgelinta waxyaabaha qiime jaban iyo ka filan in faa'ido laga helo ay sabab u tahay faa'iido deg deg ah. Dukaamada, oo doorbiday in ay ka shaqeeyaan dhinaca labaad, waxaa ka faa, ururinta hantidooda ka dhigay brand-magaca saarayaasha.

discounters kabaha

The discounters ugu weyn in industry kabaha ku taal dalka reer Russia waxaa loo tixgeliyaa "TsentrObuv", "Mattino". Bixi tirada joogta ah macaamiisha on dabaqyada ganacsi ee discounters qiimaha hubaal hoose ee badeecooyinka, iyo sidoo kale qaab gaar ah oo kabo, abuurista doonaa aragti ah ee kala duwan oo badan oo wax soo saarka. The macaamiisha ugu muhiimsan yihiin dadka dakhligoodu hooseeyo bil kasta waa in aad la kulanto in lacagta adag qaar ka mid ah lacag. discounter Shoe - dukaan, taas oo kala duwan sida saarayaasha galbeedka iyo Ruush. Qaar ka mid ah dukaamada ku hawlan bixinta kabaha ka Shiinaha iyo alaabooyinka kale ee wax soo saarka hoos brand u gaar ah - tusaale ahaan, "TsentrObuv".

dhimista kharashka ku discounter kabaha ayaa sidoo kale fuliyay by tiro yar oo ka mid ah shaqaalaha ay qorteen. silsilad kabaha ku lug Heer sare ah ee macaamiisha is-adeegga. tiro badan oo ah dukaanka waxaa inta badan ku riday dabaqa ganacsiga ah, si wax iibsadaa madax banaan dooran kartaa midabka iyo size of kabaha iibsaday.

Dukaamada jaban Sports ayaa sidoo kale waxaa laga heli karaa magaalooyinka ugu arrin inta badan, sababtoo ah ciyaartoyda badan oo doonaya in ay awoodaan in ay iibsadaan alaabta oo tayo leh oo qiimo la dhimay. Discounters maanta - waa maxay haddayan ahayn fursad weyn si loo badbaadiyo arrin lacag badan marka gadashada alaabta loo baahan yahay! shabakadaha noocan oo kale ah waxaa loo soo koraya aad u degdeg ah, la ballaariyo salka dukaamada u gaar ah ee dhammaan gobollada dalka.

Inta badan, dukaamada dhimis network ku yaalaan meelaha dadku ku socdaan ee macaamiisha ka koobnaan doonaan iibsada beegsaday kuwaas oo u yimid badeecadaha gaarka ah, oo ka ag marayayna, kuwaas oo kaliya tegey inuu soo arko, laakiin ay u badan tahay ma tegi aan iibsan doono. By habka, sidaas ugu macaamiisha aan joogtada noqday mid joogto ah.