Orenair: dib u eegista. Orenair - "diyaaradaha Orenburg"

suuqa gaadiidka hawada ee Russia, sida khubaro rumaysan, labadaba waxa lagu macneen karaa rajo iyo in uu masraxa ka mid ah halganka ciyaartoyda ugu waaweyn ee la badnaanta dhibaato xoog leh. dayrta ee sarrifka Ruble ah waa saamayn gaar ahaan xoog ku saabsan hawl-airline - boqolkiiba weyn ee diyaaradaha la iibsaday ama ijaaray in dakhliga lacagta iyo Ruble gudaha Joogaba dhigma aan la kordhin oo. Waxaa ka mid ah diyaaradaha, oo, sida ay leeyihiin falanqeeyayaasha, maleh waxa ay u adkeysan dhibaatada - "Orenburg Airlines". side waxay leedahay xiiso leh ah, sida laga soo xigtay khubaro, model ganacsiga, iyo ugu muhiimsan - rakaab ah ay si firfircoon uga tago ra'yi-celin wanaagsan on the portals mowduuc.

Haddaba Orenair diiradda saarayaa suuqa dastuurka. Si kastaba ha ahaatee, in qorshayaasha maamulka ayaa, inta badan sabab u ah xaqiiqada suuqa, - jaheeyo ee hawlaha suuqa rajo gaadiidka gudaha. Maxay noqon karaan fursado Orenair ee horumarka ah ee qeybta cusub? Waa maxay heerka uu dareen in dib u eegista khabiir ku saabsan rajada horumarka Airlines? Sidee weyn waxaa laga yaabaa in marka la eego tartanka Orenair ka ciyaaryahan kale suuqa?

Orenair: warbixin guud

Orenair airline ayaa waxaa la aasaasay bishii 1932. airline First on taas oo steel sameeyaa duulimaadyada la xidhiidha Moscow iyo xidshiidha. madaarada Main hammigan ay diyaarad ku yaalaan, dhab ahaantii, in Orenburg, iyo sidoo kale in Moscow. Company "diyaaradaha Orenburg" waa hoosaad ah "Aeroflot". Taasi waa 100% saamiyada ay ka tirsan tahay side ugu weyn ee dalka Ruushka.

Waxaa ka mid ah meelaha dhawaan la helay gaadiidka rakaabka, taas oo fulisa Open Society "Orenburg diyaaradaha", - duulimaadka "Chabrovsk-Sochi". Waxay ka shaqaysaa ka dhamaadka December 2014. diyaarad Chabrovsk "diyaaradaha Orenburg" Axadda ka Sochi tegi doonaa, oo iyana, maalinta Sabtida. Waxaa jira warar sheegaya in shirkada ay sii wadi doonto in ay ballaariso ay joogaan suuqa by sii kordhaya wadooyinka isku xirta gobollada Russia ee.

Tixgeli dhismeedka raxan Orenair.

Maraakiibtan

Orenair airline ayaa raxan filan badan oo diyaarad - 30 baabuurta. Ay ka kooban si buuxda loo horumariyo by brand Boeing. Qaybta ugu muhiimsan ee diyaaradda --duwan oo dhexdhexaad ah Boeing 737-400, 737-800, iyo sidoo kale dhowr ah diyaaradaha Boeing 777-200ER, awood ugu leeyihiin qabashada dheer-shixnad duullimaadyada.

tilmaamayaasha dhaqaalaha

Company "diyaaradaha Orenburg" in muddada u dhaxaysa January illaa November 2014-qaadeen 2.8 milyan oo rakaab ah. Tiradan waxaa jiray in ka yar waxa la diiwaangeliyey uu ahaa isla muddadaas ee 2013 3.7%. Natiijada lacageed ee shirkadda sidoo kale ahaayeen kuwo aad u xishoonaayo. Gaar ahaan, khasaaraha saafiga ah ee shirkada lacag dhan in ka badan 3.5 billion rubles saddexdii meelood ee hore ee 2014. Si kastaba ha ahaatee, marka la eego jiilka dakhliga, Orenair - ka mid ah shirkadaha ugu horeeysa ee qabashada "Aeroflot": dakhliga airline per rakaabka ku saabsan yahay 7 kun rubles .. Waxaa intaa dheer, sida ku cad qaar ka mid ah dareenka dadweynaha ka 3.5 billion rubles. khasaaro ah oo ku saabsan 1.5 - Waxaa waajib ku ah shirkadaha kale (waxa ay dhab ahaan - waxaan eegi doonaa ka dib) ka hor "diyaaradaha Orenburg".

Qaybta ugu muhiimsan ee adeegyada Orenair gudahood gaadiidka rakaabka waa heshiis charter gudahood. Duullimaad sameeyaa, waayo, qiyaastii 35%. Waa in la ogaadaa laga yaabaa in tikidh Orenair waxaa lagu gadaa ka badan 255 oo duulimaad charter caalamiga ah. Si kastaba ha ahaatee, khubarada qaar ka mid ah yidhaahdaan, ay sabab u tahay hoos u dhac ay suurtagal tahay in waxqabadka of Russia marka la eego safarka shisheeye laga fili karo in lagu baddalo mudnaanta qaybinta khayraadka airline.

Waxaa jira version a in hadda lagu waqtiyeeyay duulimaadyada diyaaradaha Orenair shaqeeyaan oo keliya in Xaaladaha ay dalal dalxiis u sabab ah arrimo xilliyeed ama sababo kale ee waa caajisiin ama aan la isticmaalin oo ku filan in baahida sare. Si kastaba ha ahaatee, falanqeeyayaasha ayaa sidaa leh, mustaqbalka dhow, shirkadda xoojin karo duulimaadyo gudaha ay sabab u tahay hoos u dhacay hawlaha dadka safarka ah, kuwaas oo u bartayba inay jiga shisheeye tag: dollar ka dhanka ah Ruble kacay, iyo Ruushku way ka jaban si ay u nasato guriga.

Si kastaba ha ahaatee, sida ay dib u eegid badan, Orenair cadaynaysay - bixiyaha adeegga raaxo ee dhinaca duulimaadyada in meelaha caanka ah ee dalalka shisheeye diiran.

Garoomada ku salaysan

magaalooyinka Main halkaas ku salaysan raxan Orenair, sida aan ku sheegay kor ku xusan - Orenburg iyo Moscow. In mid ka mid ah ugu horeysay garoonka diyaaradaha magaalada, in Moscow, diyaaradaha ka shaqeeya laba - "Vnukovo" iyo "Domodedovo". Waa in la ogaadaa kartaa in, markii hore la qorsheeyey in ay qaadaan qaar ka mid ah garoonka diyaaradaha, shirkada waxay go'aansan karaan in ay isticmaalaan kale sida aasaasiga ah. Tusaale ahaan, xilliga dayrta ee 2014 shirkadda Orenair furay dhowr jiho cusub ka Moscow. Garoonka ugu weyn ee asal ahaan wuxuu ahaa "Domodedovo". Laakiin waxaa uu isku badalay in guushu "Vnukovo" ee duulimaadyada iyo barakacyo November. Hadda garoonka this bixisaa duulimaadyo Rostov-on-Don, Omsk, Kazan iyo magaalooyin kale oo waaweyn Ruush.

Qaar badan oo ka mid ah rakaab ah, iyo sidoo kale khubaro ma jecla (tani waxaa la tilmaamay by joogitaanka ee comments khuseeya iyo warcelin warbaahinta airline warshadaha): Orenair bixiyaan rakaab mari tigidhada in mar hore ay ahaayeen on gacanta. Taasi waa, haddii, tusaale ahaan, qof ayaa jaale meel horyaalka si Kazan ka "Domodedovo", ka dibna beddelatid garoonka diyaaradaha ee "Vnukovo" waxaa lagama maarmaan ah in la iibsado tigidh cusub noqday. Old, si kastaba ha ahaatee, airline loo oggol yahay in ay gudbaan iyada oo aan kharaj kasta oo rigoore.

Casriyaynta siyaasadda raxan iyo shaqaalaha

Kor waxaannu xusay in ku saleysan raxan Orenair ah - brand diyaaradaha Boeing. Waxaa jira warar sheegaya in diyaaradaha ay noqon doonaan mustaqbalka dhow si ay u bedelo, iyo mararka qaarkood si ay u muujiyaan qaybta ku haboon isticmaalka of technology. Shaqaalaha ku lug duulimaad ka shaqeeya diyaaradaha noocan ah ayaa la filayaa inay ku biiray dhismayaasha kale "Aeroflot" - shirkadda iska leh Orenair. Sida ay wakiillo ka socda shirkada warbaahinta u sheegay, heerka jir wax lama filayo.

Tusaale A fudud: xidhiidhka ka dhexeeya Orenair, iyo sidoo kale dhismayaasha sida low-dab "Dobrolet" kuna bedesho airline "Win". Sida la og yahay, Ruushka low-dab ay sabab u tahay dhibaatooyinka qaar ka joogsadeen si ay shaqo ee 2014. Sidaas darteed, shaqaalaha diyaaradda "Dobrolet" u baxay inuu ka shaqeeyo Orenair. Tani waxay ogol yahay ee "Aeroflot" si ay u shaqaaleeyaan shaqaale qiimo leh. Taa baddalkeeda, marka halkii "Dobrolet" waxay bilaabeen inay ku shaqeeyaan airline cusub - "Victory", shaqaalaha dayuurada bilaabay inuu ku dhaqaajiyo shirkadda ka Orenair. Sidaas darteed, shirkadda "Aeroflot", "Orenburg Airlines" ayaa ku lug leh sida lamaane isku halayn karo daqiiqad ku adag tahay mid ka mid ah deeq ah, kuwaas oo "Dobrolet". Dhab ahaantii, waxa ay noqon doontaa mid xiiso leh si ay u bartaan kiiska si faahfaahsan.

Help "DOBROLET"

In xagaagii 2014 shirkadda "Dobrolet", oo loogu talagalay in ay la kulmaan caqabado bixinta rakaab Ruush suurtogal ah inuu ku jaban duuli, ka dhacay, sida ay macluumaadka dadweynaha, hoos cunaqabatayn shisheeye. Ay dabiicadda ka ahaa xaqiiqada ah in "Dobrolet" xanbaarsan rakaab ah oo ku saabsan u saarney Crimean, taasoo, sida uu wada-hawlgalayaasha shisheeye ee shirkadda Ruush, qayb ka mid ah Ruushka noqday sharci-darro ah. Sidaas darteed of tallaabooyinka dhibka laga qaado low-Coster, sida la joojiyo heshiisyada kirada, heshiisyada caymiska iyo heshiisyada ku saabsan dayactirka mishiino. airline The, kuwaas oo bilaabay gaadiidka ku dhawaad ahaaneed ee qaabka guud ee dalal caan ka Ruushku boos adag.

Sababo la xiriira arrin siyaasadeed side ayaa lagu qasbay in ay dhimaan hawlaha ka. Si kastaba ha ahaatee, wax yar ka dib warbixin ku saabsan dhibaatooyinka "Dobrolet" in ilo kala duwan ayaa bilaabay in ay u muuqdaan warbixin ku saabsan wixii gargaar ah ee Ruush low-Coster iman doonaa "Orenburg Airlines". khubaro Guest iyo falanqeeyayaasha ku saabsan seenyo waxay ahaayeen guud ahaan rajo. Orenair u diyaariyey raxan iyo helitaanka kaabayaasha lagama maarmaanka ah.

True, Orenair ahaa awoodaan si ay u caawiyaan "DOBROLET" keliya tiro kooban oo wadooyinka. Direction, taasoo uu ogolaaday in ay u adeegaan airline Orenburg - duulimaadka "Moscow-Simferopol" on labada dhinac, sidoo kale diyaarad ka caasimadda in ay ku shaqeeyaan oo dib. Waxaa loo maleeyey in Orenair gaadiid ku saabsan 65.5 kun. Macaamiisha "Dobrolet". Waayo, duulimaadyo kale low-Coster - in Volgograd, Samara, Yekaterinburg, Perm, Ufa, Kazan - Rakaabka tikidhada kharashka ayaa ka soo kabsaday.

Waa in la ogaadaa in khubaro badan oo aan la yaabay in ay ahayd "diyaaradaha Orenburg" (feedback falanqeeyayaasha Waxan xaqiijin) ayaa loo doortay lamaanahaaga "Dobrolet". Sababta ugu horeysay - labada diyaaradaha milkiilaha caadi ah, "Aeroflot". Shirka labaad ee - waa in qayb ka mid muhiim ah, sida laga soo xigtay khubaro, diyaaradaha Orenair ayaa durba la heli karo si caadiga ah isticmaalka diyaaradaha gudaha gudahood. The saddexaad tahay, sida ay leeyihiin falanqeeyayaasha, sababta - diyaaradda loo isticmaalo ee "DOBROLET" waxay ahaayeen taxane la mid ah, kuwaas oo loo isticmaalay in Orenair, mashiinada brand Boeing-duwan oo dhexdhexaad ah. Taasi waa, ka shaqaalaha maraakiibta ka shaqeeya low-dab laga yaabaa muuqan wareejiyo diyaaradda "diyaaradaha Orenburg".

Reviews rakaabka

Waa maxay heerka uu dareenka, oo ka tarjumaysaa dib u eegista diyaaradaha rakaabka la daabacay? Orenair, sida ay dalxiisayaal badan, side, taas oo ugu horrayn waxa ay diiradda saartaa siyaasad binta karti. Adeegyada airline kharashka la rumeysan yahay (iyadoo ay ku saleysan aragtida shakhsi ahaan) rakaab badan oo dhexdhexaad ah. tigidhada Orenair duulimaadyada qorsheeyay, sida macaamiisha shirkadda rumeeyey waa qiimaha tartan rasmi ah la dalabyo of sidayaal kale kuwa gobolada, halkaas oo diyaaradaha ee ka shaqeeya.

Dad badan ayaa soo jiitay by rabitaanka shirkadda si loo hubiyo in gargaarka rakaabka, gaar ahaan dhinaca of sita boorsooyinka. Tusaale ahaan, shirkadda ku dhawaaqay hordhaca ah ee wadada cusub - "Chabrovsk-Sochi", taas oo aan xusay ee bilowgaba, balan qaaday in ay rakaab ah diyaarad tani waxay noqon doontaa lacag la'aan aad qaadan kartid oo ku saabsan accessories skiing diyaarad, snowboarding, hockey. Iyada oo inta badan diyaaradaha kale waxay awood inay sameeyaan, la siiyo lacag dheeraad ah.

rajada

Sayidka, ka diyaaradaha macaamiisha arrimuhu dareemi, ka tarjumaysa rabitaanka dadka in ay ka baxaan on portals mowduuc ra'yi-celin wanaagsan. Orenair ee dhinaca raali rakaabka - Carrier, kuwaas oo u badan tahay in la tartami karin dayuuradaha Ruush iyo kuwa caalamiga ah ee ugu weyn. Si kastaba ha ahaatee, waxay dhihi khubaro on qiimaynta rajada horumarka warshadaha duulista brand ee?

Sida laga soo xigtay qaar ka mid ah falanqeeyayaasha, dhaqdhaqaaqa koritaanka shirkadda ee ku xidhnaan doontaa inta badan ku saabsan arrimaha dibadda. Waxa kale oo ay aqoonsan tahay iyo isu maamulayaasha Orenair. Kor waxaannu xusay mid ka mid ah sababaha dhibaatada of isbeddel - hoos u dhaca Ruble ah, oo ay sabab u tahay - hawl dalxiis dhimay. At airline isla kirada waqti iyo lacag bixinta la kiraysto waxaa lagu qasbay in ay fuliyaan doolarka oo euros. Sayidka, booska uu ka ganacsiga waxaa lagu waxyeelleeyey laba siyaabood.

Khubarada waxay aaminsan yihiin, in kasta oo xaqiiqda ah in "diyaaradaha Orenburg" jawaabaha ka hesho rakaab ma xun tahay, rajada suuqa ee shirkadda ee mustaqbalka dhow, malaha aan lagu tilmaami doonaa sida ididiilo. Waxaad u baahan tahay si loo badbaadiyo meel hadda, sida ay leeyihiin falanqeeyayaasha, qabsado model ganacsiga xaaladaha dhibaatada.

In search of model cusub horumarinta

khubaro badan ayaa soo jiitay by xaqiiqada ah in "diyaaradaha Orenburg" (jawaabaha falanqeeyayaasha badan tani waxaa la xaqiijiyay) - tusaale u ah shirkad aan fadhiyo in xaaladda suuqa adag. Gaar ahaan maamulka side,, sida laga soo xigtay khubaro, ayaa ka shaqeyneysa in la helo cusub qaybaha suuqa - barataa suurtagalnimada ee reorienting duulimaad charter in dalal ee gudaha. The xaaladaha kaabayaasha lagama maarmaanka ah ee Russia for in, falanqeeyayaasha ayaa sidaa leh, waa. madaarada Regional, aqoonyahanada waxeey aaminsan, ku farxi doonaan in la kordhiyo hawlaha sidayaal hawada. Tusaale ka mid ah mashruuc guul leh u dhaqan on iibsiga duulimaadyada on duulimaad gudaha - furitaanka wadada in Sochi, taas oo aynu hore loo sheegay.

Xaaladaha qaarkood, shirkadaha diyaaradaha kulmi rabitaanka, kuwaas oo u sii heli karaa ciyaartoyda Bog suuqa ku xiga. Tusaale ahaan, waxaa la og yahay in shirkadda "Aerofyuelz" oo ku hawlan in sahayda of sidayaal shidaalka ee Kurgan, ayaa muujiyay rabitaankiisa ah in uu ka dhigi gunnooyinka for Orenair on duulimaad ka dejinta calaamadeeyay in Moscow.

Shirkadda laftiisa ayaa qorshaynaysa in la sameeyo istiraatiijiyad ah optimizing model ganacsiga. Garoomada bartay gobollada Ruush kala duwan, lafaguraa damaca oo recoupment of duulimaad gaar ah, waa salka wakiilada kuwa ku Gatay tigidhada.

Tartanka suuqyada soo baxaya

Ka mid ah khubarada la fikir ah in diyaaradaha Orenair waxaa laga yaabaa in tartan la taaban karo oo ku saabsan tilmaamaha cusub ee horumarinta suuqa, gaar ahaan qeybta gaadiidka gudaha. Sidaas daraaddeed, ciyaartoyda kale ee xooggan ee suuqa, sida, tusaale ahaan, shirkadda Nordwind, kaas oo sidoo kale ku takhasusay duulimaad charter, waxaa sidoo kale la filayaa in ay qaataan Misbaax weyn ee qeybta duulimaadyada gobolka. Sababtuna waxay tahay, la mid ah sida ay dhacdo dib u eegis istiraatiijiyad ganacsi Orenair - yareynta hawlaha ee dalxiisayaasha Ruush safar dibadda.

Aqoonyahano badan ayaa waxay aaminsan yihiin in fikradda ah horumarinta ganacsiga, kaas oo socon karaan Orenair, sidaas dhow doono iyo in ka badan oo ka mid ah sidayaal hawada kale ku takhasusay duulimaad charter. The more si falanqeeyayaasha qaar ayaa tirin, Ruush qeybta gaadiidka gudaha si firfircoon kordhaya. Si kastaba ha ahaatee, Khubarada ayaa leh, awoodda waxqabad ee suuqa ku habboon laga yaabaa in aanay si sare sida diyaaradaha doonayaa in aan arko. Russia dhaqan door bidaan inay ku socdaalaan tareenka ee dalka. In kasta oo xaqiiqda ah in lagu raaco diyaaradaha guud ahaan u dhigma heerka ee gaadiidka tareennada, khubaro badan waxay aaminsan yihiin in jaheeyo ee muwaadiniinta in ay u safraan ee guud ahaan Russia diyaarad, waxaa jiri karaan kuwo gaabis ah.

factor dalxiiska

Rajada laga qabo horumarinta diyaaradaha charter, oo ay ku jiraan Orenair, waxa adkayn kara xaaladda dhibaatada gudbikaraa oo ka mid ah hawl-hawlgalayaasha degdeg ah weli warshadaha flagship ah - shaqeeya safarrada dalxiiska. Qaar badan oo ka mid ah shirkadaha ay ka baxeen musallif dhiganta profile sannadihii la soo dhaafay. Qayb muhiim ah oo ay haysato dhibaato dhaqaale oo daran. Waxaa la og yahay in qaar ka mid ah ciyaartoyda ugu dalxiiska waaweyn ee suuqa leedahay deyn aad u badan si ay u Orenair. Going dacwad dhanka sharciga ah oo ay tahay lama oga in caydh ah ayaa dhaqaale ku filan si ay u bixiso "diyaaradaha Orenburg". Haddii aan lacagtaas, aqoonyahanada waxeey aaminsan, in ay maal-suuqyada cusub ee diyaaradaha noqon karaa mid aad u adag.