Noocyada xeeladaha horumarinta ganacsiga

Strategy - qorshe loogu talagalay pre-adag, taas oo loo baahan yahay si loo gaaro gool ee shirkadda iyo howlgalka dhammayn. Inta badan, istaraatijiyad ay diyaariyeen maamulka sare ee shirkadda, oo ay taageerayaan tababare ee heerarka kala duwan ee maamulka. Noocyada xeelado kala duwan yihiin. Mid kasta oo iyaga ka mid ah eryanayn ujeedooyinka gaar ah, waxaa sidaas daraaddeed isticmaalaa oo keliya marka si dhab ah loo baahan yahay. Ka fikir noocyada ugu muhiimsan ee xeeladaha in shirkadaha waxaa inta badan loo isticmaalaa si ay u gaaraan hadafkooda.

Noocyada xeeladaha horumarinta ganacsiga

fursado Strategy on suuqyada / badeecooyin

· Horumarinta Product - wax ku ool ah marka shirkadda ku riyaaqay caan weyn oo ka mid ah macaamiisha. Waxaad isku dayi kartaa kuwa soo socda: isticmaalka caadiga ah (dhaqanka) lacag marketing inay sameeyaan advertising focus on wixii waxyaabaha cusub ka khayr badan ka weyn, xoogga badan oo ku saabsan ku dayashada cusub, taas oo ay si dhow lala soo saarka hore u soo bandhigay.

· Lays Deep ee suuqa - waa kuwa ugu waxtarka badan marka shirkadda ayaa ka shaqaynaysa yaqaan ah, ma Fiicneyd suuqa. Waxa ugu weyn ee halkan - si loo yareeyo kharashka soo saarka. Waxaad isticmaali kartaa: advertising degdeg ah, dhimis, dheefaha, Ooga gacanta ku shaqada tartamaya ', in aan alaabtaas iibiyo qiimo hoose ka badan tartamayaasha.

· Horumarinta Market - wax ku ool ah in la ballaariyo suuqa, soo bixitaanka of codsiyada cusub soo saarka caan ah oo si fiican u yaqaan. falalka Company waxaa laga yaabaa in sida soo socota: mudida ee suuqyada gobollada, waxay doonayaan waa in la kordhiyo iibka alaabta jira suuqa, geli cusub qeybaha suuqa, halkaasoo baahida la taaban karo kama dheregto, waayo, dhiirigelinta alaabta ay si aad u dalbato dadaal weyn loo isticmaalo.

istiraatiijiyadda is-dhexgalka

· Progressive - tilmaamaysaa koritaanka shirkadda iyada oo afku iyo isticmaalka dalagga, kuwaas oo ku yaalla ka soo saaraha iyo user dhamaadka.

· Regressive - soo jeedinaya koritaanka shirkadda, kaas oo lagu fulin doono helitaanka alaabta ceeriin cusub iyo abuurista shuraakada, shixnadaha saarka.

· Horizontal - hawlo ganacsi si toos ah ay u nuugista ee tartamaya, ama in la dhiso socodka adag hawlaha ay suuqa.

istaraatijiyad kala duwan

· Horizontal - si aad u ogaato siyaabaha koritaanka suuqyada jira iyada oo loo marayo horumarinta ee alaabta cusub, kala duwan oo ka mid ah kuwa loo isticmaalo. Xaaladdan oo kale, soo saarka cusub oo ay leedahay in la loogu talagalay macaamiisha hore.

· Conglomerate - ballaarinta ganacsiga by soo saaridda alaabooyin in ay farsamo ahaan ma ku xiran tahay waxyaabaha la mid ah.

·-Gashan - baadhaan ama isticmaalka awoodaha ganacsiga ee hadda jira iyo lacag dheeraad ah la sii daayo waxyaabaha cusub, badeecadaha iyo adeegyada la mid yihiin waxyaabaha hadda jira, alaabta iyo adeegyada ganacsiga.

Sii leh noocyada xeelado, fiiro gaar ah u soo socda fiiro:

Strategy ee la xiriirta sheyga

· Kharashka Low - Dardaarmi maamulka shirkadda ayaa soo saarka ballaaran ee alaabta, ay sabab u tahay oo ay suurogal tahay in la yareeyo qiimaha iyo si loo yareeyo kharashka.

· Uruureen - Dardaarmi maamulka in mood gaar ah ama khaas ah heer sare, adeegyada, waxyaabaha u shaqeeyaan.

· Kaladuwan - waa arrinta hadda wax soo saarka ah soo jiidasho leh in xiisaysaa macaamiisha. Marka alaabta this waxaa laga heli karaa dhowr qeybood, i.e. design kala duwan, tayada iyo baakadaha.

Xeeladaha ganacsiyada yaryar

· Size fiicnayn - waxaa laga codsadaa in goobaha ganacsiga in ay curiyaan faa'iido yar oo shirkadaha waaweyn.

· Copy - hanuuniyo ganacsiyada yaryar si loo soo saaro wax soo saarka in uu noqon doono versions jaban generic of tayo sare leh-oo qaali ah waxyaabaha saarayaasha si fiican u yaqaan.

· Isticmaalka faa'iidooyinka iyo faa'iidooyinka soo saare weyn - tusaale ahaan lahaa taaso ah - xidhiidhka ka dhexeeya saarayaasha waaweyn iyo kuwa yaryar heshiis, kaas oo soo saare ka yar uu xaq u leeyahay in muddo ah si ay u isticmaalaan ganacsi ah soo saaraha weyn, riyaaqay uu technology iyo qalabka.

· Ka qayb qaadashada wax soo saarka ee soo saaraha ugu weyn - line hoose waa in shirkado badan oo ku hawlan arrinta wax soo saarka adag oo dhex marayay oo dhan heerarka kala duwan ee wax soo saarka on iyaga u gaar ah, waxay u baahan yihiin in ay abaabulaan wax soo saarka yar-yar oo aan had iyo jeer waa wax ku ool ah iyo ROI. Taasi waa sababta saaraha weyn ee faa'iidada badan si ay u joojiyaan wax soo saarka yar-yar iyo si fudud iibsato waxyaabaha ka dambaysta ah.

istaraatijiyad hoos

· "Dalagga" - diidmada ku lug dheer ee ganacsiga si ay u helaan dakhli dheeraad ah oo muddo gaaban.

· Tirtiridda - "union" ee shirkadaha, halkaas oo mid ka mid ah la tirtiro si loo yareeyo kharashka hawlgalka wadajirka ah.

· Kharashka cut Qayb - qiyaas muddo gaaban ku meel gaar ah, ujeedada taas oo ah si loo yareeyo kharashka soo saarka, dhimista shaqaalaha iyo shaqaaleynta, soo-saarka hoos alaabta markii ay halista ah lagu kalsoonaan karo xiisadda.

· Unugyada hoos Qayb - sale ama la xiro oo ka mid ah shirkad aan wax tar lahayn, unugyada u degsan. Ujeedada ugu weyn - si aad u hesho lacagaha ee horumarka ah ee ka ganacsiga muddada-dheer, hal-abuurnimo, iwm

Sidaas darteed, noocyada xeeladaha - waa aalad awood u tahay horumarka kasta, xitaa ganacsi ugu musiibo. Waa in ay kala duwan dooran kartaa istaraatijiyadda ugu habboon in ay ka xaalad gaar ah uga baxa mahad. Noocyada xeeladaha ogolaan shirkadda in ay keenaan inay u suuqgeyso badeecada cusub, si guul leh u qabanqaabiyaan iibinta alaabta jir ah, soo bandhigo farsamooyinka cusub ee wax soo saarka ee gaaban, lacagta halkaas oo ay hore u ahayd wax aan macquul aheyn in la soo saaro.