History of Hay'adaha Advertising

Hay'adda advertising ugu horeysay ee adduunka

Muddo dheer advertising oo dhan waa la fuliyay oo kaliya ee foomka afka. Dadka ayaa sheegaya kale news kasta ugu dambeeyay, waxaan la hadlay oo ku saabsan waxyaabaha cusub iyo Been, iyo oon ku andacoonayaan in wax soo saarka gaar ah ama adeeg. isbedel ayaa daba socday oo kaliya ka dib markii abuurka ah ee warbaahinta (saxaafadda). Tani waxa ay ahayd dhexdhexaad ah ee lagama maarmaanka ah by kuwaas oo xirfad noocan oo kale ah uu ku dhashay sida advertiser ah, ka dibna la abuuray iyo hay'adaha advertising ugu horeysay. Waxaa oo dhan ku bilaabantay warqad iyo wargeysyada ilaa qarnigii 20aad ee hore ay ku dhamaatay. Oo intii aan ahaa images aragga rafcaanka dhalaalaya iyo sir ah iyo qoraalka madow iyo caddaan leh sawirada yar.

At isha ganacsiga wargeyska ahaa Benjamin Franklin. Wuxuu caan ma aha oo kaliya oo duurka ku siyaasadda iyo sayniska ah, laakiin sidoo kale in daabacaadda. In 1784 in Philadelphia bilaabay bandhiga wargayska, oo magiciisa la odhan muujinaysaa qayb advertising ay, - Pennsylvania Packet iyo General ADVERTISER. "Xayeysiiyaha" ee horyaalka warqad this oo loo tarjumi karo "qofka gelinayn xayaysiinta," oo sida "ad wargeyska." Sidaas darteed, waxaa iska cad in macnaha marka hore erayga "advertising" casriga ahaa "lagu tilmaamay" ama haddii kale - macluumaadka. Iyada oo Daabacashooyinka kordhaya wargeysyada kordhay faa'iidada iyo xayaysiisyada, labadaba iyo daabacayaasha oo xayeysiiya.

Sidaas daraaddeed kan Abuuray hay'adda advertising ugu horeysay adduunka ee? On score this in wali doodaan. Su'aasha ugu weyn ee weli sida - in hay'adda saxaafadda la meel advertising si ay u eegaan hay'adda advertising ah?

Hay'adda jaraa'id Tani waxaa la abuuray 1842., Volney Palmer, hooyo a of Pennsylvania. Waxa uu mustaqbalkiisa ciyaareed ka bilaabay wargeyska, ka dibna aasaasay "Hay'adda jaraa'id American." Waxaa loo arkaa ugu horeysay ee Maraykanka (iyo xitaa dunida) hay'adda advertising. Palmer, dabcan, kaalin weyn horumarinta ganacsiga advertising ah. Waxa uu dalacsiiyay wargeysyada waxyaabaha advertising iyo in la abuuro waaxda sumcad warbaahinta print xitaa markaas, ma ahan oo keliya iibiyo meel wargeyska si cid kasta oo rabta in ay iibsato.

Laakiin version badan ay wali loo arko in hay'adda ugu horeysay advertising ahaa Ayfer NW ah & Wiilka. Waxaa la aasaasay Philadelphia, iyo waxa (xiray 2002) qaadatay in ka badan 100 sannadood.

Ka hor inta abuurka ah ee hay'adaha advertising gaar ah iyo doorka wakiilada ee hawlaha ka fuliyeen dilaaliinta meel -. «Dilaaliinta kuwaas oo ka ganacsan meelaha daabacaadda" Wakiilada iibsaday ganacsiga advertising ka dibna iyagii ka iibiyey in wargeysyada, taas oo markaas dhibaato weyn inay helaan xayeysiis kaga timid magaalooyin kale ama meelaha miyiga ah.

Afar sano ka dib, jecel cusub ee ganacsiga dhallinyarada advertising - Dzheyms Tompson. Yuusuf wuxuu soo iibsaday hay'adda uu u shaqayso hore, kuwaas oo soo shaqeeyay sidii xisaabiye ka hor. Hay'adda Tani waxay sidoo kale sheegtay in ay noqdaan kuwa ugu horeeya. Waxaa la abuuray 1864 ee New York, shan sano ka hor hay'adda NW Ayfer & Wiilka. Dzheyms Tompson iibsaday ganacsiga ee $ 1,300. Waxa uu baxshay Walter J. ku Thompson oo keenay in tiro ka mid ah hoggaamiyayaasha ganacsiga advertising. Hay'adda ayaa markii hore ku takhasusay advertising magazine. Magac ahaan, waxaa ka hor tabo badan oo casri ahaa, iyagu waa qaybta hore ee qorshaha dhaqaale ee xilli ciyaareedka, waxay bilaabeen in ay qaataan si ay shaqada loogu tala galay dumarka iyo soo saaray barnaamijka ugu horeysay ee telefishanka. Hay'adda ayaa hadda waa Thompson waa hay'adda ugu weyn ee US advertising iyo mid ka mid ah afar hay'adaha advertising ugu weyn ee dunida.

Hay'addu waxay ugu horeeyay ee noocan ah ayaa ku koobnayn hawlaha dhexdhexaadinta. shaqaalaha Agency, sida caadiga ah, waxay ahayd arrin yar, sidaa daraadeed waxa aanu la abuuro xayeysiis laftiisa. Wakiilka noocan oo kale ah ku hawlan advertising toos kaliya ee wargeyska. Waxa ay ahayd oo keliya in 1891 Hay'adda advertising ugu horeysay la adeeg buuxa waxaa la aasaasay ee New York. Dzhordzh Batten, oo ah agaasimaha hay'adda, kiraystay iyo Editor, oo loo tababaray sawira. Sidaas darteed, hay'adda this waxay bixisaa adeegyada on qorista, design, diyaarinta daabacaadda xayaysiisyada iyo iyaga gelinayn wargeysyada ama joornaalada. Shirkadda Batten ahaa guul weyn. Hay'adda Tani waxa ay u qalmeen noqday mid ka mid ah hay'adaha advertising ugu guulaha badan ee qarnigii XX ah.

Hay'adda advertising ugu horeysay ee Russia


ganacsi Advertising ee Russia bilaabay dhinaca horumarinta oo kaliya ka dib markii la baabiiyo serfdom. Ka hor inta in xayeysiis lagu daabacay wargeysyada gobolka, waxa uu noqday arrin aad u dhabta ah ee wargeyska kharash ku xayeysiiya.

Mid ka mid kale ka dib bilaabay inuu furo noocyo kala duwan oo publications, iyo in 1878 abuuray hay'adda ugu horeysay ee advertising ee Russia - ". Central Bureau of xayeysiis" Its aasaasaha ahaa Ludwig Mettsl (isagu wuxuu ahaa Czech ah oo ay ka soo jeedo). Shaqooyinka hay'adaha advertising oo kuwii hore ka qaata xayeysiis ah oo qof oo kala duwan oo iyaga u geliya in wargeysyada. Mettsl hore la soo shaqeeyay ee koob ee gobolka, laakiin horumarinta suuqa, oo wuxuu ku qabsadey wargeysyada caasimadda. By bilowgii laan qarnigii XX ee hay'adda advertising hore u jirey ee Warsaw, iyo New York, iyo Berlin, iyo Paris.

Waxa ay ahayd hay'adda horeeyay ee qoraalka xayaysiiska la abuuray by xirfadlayaasha. Ka hor inta Mettslya saxaafadda Ruush ma helin dakhliga sida, oo waxaa jiray lacag ka macaamiishu. Hawlaha si deg deg ah ku noolaynay Mettslya ganacsiga ee rukummada fog ee dalka, tani waa saamayn aad u wanaagsan oo ku saabsan dhaqaalaha Ruush oo dhan.

Hay'adda Mettslya dallacsiiyey ma aha oo kaliya kale ganacsiga dadka, laakiin sidoo kale dhiirri geliyey in ay ganacsi by jiitay macaamiisha cusub ee meel advertising ah. Tan iyo markii lagu dhawaaqey ee xafiiska waxaa loo beddelaa ah "ogeysiisyada Ruush Company Joint Stock-" iyo sidaas balaarisay kala duwan ee adeegyada. Haddaba shaqaalaha hay'adda ayaa advertising qoraalka, dhigyo lagu soo koraya tarjumaadda luqado kale, iyo sidoo kale decoration ee xayeysiis wargeyska. waaxda A gaar ah ayaa sameeyay a olole advertising-buuxa iyo xeelado horumarinta. All oo idinka mid ah waa in loo yaqaan weedha "advertising - ganacsiga motor ah" - sidoo kale waa been abuurtay ee hay'adda advertising ugu horeysay Mettslya. Ereyadan waxa la sheegay in ay abuurtay agaasimaha fulinta ee shirkadda V. A. Polyakov.